ADVERTISER PLAYBOOKS

Start with the goal.
We’ll show you the play.

Ready-made plans for what advertisers come to Vugo® to do: win big accounts, own an event, become the name in a neighborhood. Each one says which formats to use, how long to run, and how to tell it worked.

PICK A PLAY

Find the one that fits your goal.

STAY KNOWN ALL YEAR

Always On

A steady base of Tiles or wraps, with screen flights and swarms timed to the moments in Vugo Planning.

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REACH STUDENTS AND THE PEOPLE AROUND CAMPUS

Campus Reach

Screens that favor education context around colleges and the hours students move, with a QR code to apply, enroll or claim an offer.

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WIN CUSTOMERS WHO ARE COMPARING NEARBY

Competitor Conquest

Wrapped cars swarmed near the competition at its busiest hours, screens circled around its address, and a switch offer to claim.

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OWN THE STREETS AROUND AN EVENT

Event Takeover

Swarm wrapped cars around a venue for its busiest hours, with screens that put your ad first around entertainment in the evenings.

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REACH THE PEOPLE YOU WANT TO HIRE

Hiring Drive

“Now hiring” wraps and Tiles where your workforce lives, screens with a QR code to the application, and swarms at your hiring days.

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ARRIVE IN A NEW CITY WITH PRESENCE

Market Launch

Full wraps across the metro, a swarm on opening day, and screens with a QR code where they run, timed to the city’s moments.

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FILL THE ROOM TONIGHT

Night Out

Screens that favor dining, nightlife and entertainment in the evening hours, with a QR code to book, reserve or buy.

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BECOME THE NAME NEARBY CUSTOMERS KNOW

Own Your Neighborhood

Screens limited to a radius around your address, Tiles on cars in your market, and visit counts for your own door.

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GET A PUBLIC MESSAGE SEEN ACROSS A COMMUNITY

Public Awareness

Wraps and Tiles across a metro, screens that favor the ZIP codes a program serves, and reports that show where the message went.

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KEEP TALKING TO THE PEOPLE WHO SCANNED

Scan and Follow Up

Turn QR scans from Vugo screens into an audience you can retarget on social, display and mobile, run by Vugo, your agency or your team.

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REACH SHOPPERS BEFORE THEY CHOOSE A STORE

Shopper Intercept

Screens that favor shopping context around your retail district, a QR code to an in-store offer, and visit counts for your door.

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ECHO THE STREET IN THEIR FEEDS

Street to Feed

Programmatic mobile and social ads aimed at the same areas and hours as your wraps and swarms, so the street and the feed carry one message.

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WIN A SHORT LIST OF BIG ACCOUNTS

Surround Sound

Wrapped cars, swarms around their offices and a matched digital layer, so the buying committee knows you before sales calls.

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REACH PEOPLE BY WHERE THEY’RE GOING

Target with Intent

TripIntent® puts your screen ad first when the car’s surroundings or destination match your business, with a QR code to act on it.

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FIND THE MESSAGE THAT WORKS, THEN GO BIG

Test, Then Scale

Run two to four screen versions side by side, keep the one that earns more scans, then put it on the wraps.

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REACH VISITORS BEFORE AND DURING THEIR TRIP

Visitor Season

Screens that favor the airport, travel and dining where they run, wraps in visitor districts, and wraps in the cities visitors come from.

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LET’S BUILD YOUR NEXT CAMPAIGN

Not sure which play fits?

Tell us your goal, your market, and your dates. Vugo will suggest the play and confirm what’s available.

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