Be the plan
for tonight.

Evenings are when people decide where to eat, drink and go next. Screens that put your ad first around dining, nightlife and entertainment, in the hours you choose, put your venue in front of them while the plan is still open.

Goal: Fill the room tonightRuns 1–3 months per flight
THE PLAY

How it runs.

01

Choose the nights

Time of day puts your ad first in the evenings and on the nights you want full: Thursday to Saturday, a slow Tuesday, the night of a show.

02

Match the scene

TripIntent® puts your ad first in cars around dining, nightlife and entertainment, and in cars headed there when the driver sets a destination.

03

Keep it close

A radius around your district keeps the campaign where people can actually get to you tonight.

04

Make it bookable

The QR code goes straight to a reservation, a ticket or tonight’s special, on a page that works on a phone.

05

Drink responsibly, advertise responsibly

Alcohol and gaming ads follow state rules and Vugo’s Content Guidelines: no appeal to minors, and a responsible-drinking line where it’s needed.

FORMATS IN THIS PLAY

What each one does.

See all formats
Passenger-facing screen in a rideshare vehicle
TIMELINE

Runs 1–3 months per flight.

  • Before launch: Pick the nights, the district and the booking page.
  • Month 1: Screens live in the evening hours; Tiles on the doors if you add them.
  • Months 2–3: Shift the nights and the offer to where bookings come from.
HOW TO JUDGE IT
  • Reservations, tickets and offer redemptions from the QR page, tagged with UTM codes
  • Cars that passed near your venue or were headed there, by night
  • QR scans by night and by version
BEST FOR

Who this play suits.

Restaurants, bars and loungesTheaters, comedy clubs and music venuesCasinos and entertainment districts, where state rules allowLate-night food and delivery
COMMON QUESTIONS

Before you run it.

Can we run it in our city?

Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo® confirms what’s available.

How is it priced?

Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.

INDUSTRY

Restaurants and bars

Put your menu, your happy hour, or your weekend special in front of people heading out.

Read more
INDUSTRY

Events and entertainment

Sell the tickets and fill the room, with context around entertainment and sports and a QR code to buy.

Read more
INDUSTRY

Hotels and tourism

Reach visitors around the airport and travel hubs, with a next step that books the room or the tour.

Read more
MARKET

Miami

Wraps and in-vehicle media in the city of Art Basel, eMerge Americas, and Vugo’s Bitcoin 2022 campaign.

Read more
MARKET

Los Angeles

Wrap campaigns across Los Angeles, ahead of the big game in 2027 and the 2028 Summer Games.

Read more
MARKET

Minneapolis–St. Paul

Vugo’s home market since 2015: wraps recruited across the Twin Cities by a team based here.

Read more
LET’S BUILD YOUR NEXT CAMPAIGN

Run this play with Vugo.

Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.

Talk to Vugo
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