ADVERTISER PLAYBOOKS / SHOPPER INTERCEPT

Catch shoppers
on the way to shop.

Shoppers headed to the mall or the main street still have a choice to make. Screens that put your ad first around shopping, with an offer they can claim at your door, make yours the store they walk into.

Goal: Reach shoppers before they choose a storeRuns 1–3 months per flight
THE PLAY

How it runs.

01

Circle the district

Add a radius around the mall, the main street or the retail park, so your ad plays in cars inside that circle.

02

Favor shopping trips

TripIntent® puts your ad first in cars around shopping, and in cars headed there when the driver sets a destination.

03

Pick the shopping hours

Time of day favors weekend afternoons, evenings after work or the days of your sale.

04

Give a reason to walk in

An offer to claim in store — a discount, a gift with purchase, a launch — on a page that works on a phone.

05

Count the visits

Add your store to count working cars that passed nearby or were headed there, and compare sale weeks with ordinary ones.

FORMATS IN THIS PLAY

What each one does.

See all formats
Passenger-facing screen in a rideshare vehicle
TIMELINE

Runs 1–3 months per flight.

  • Before launch: Pick the district, the hours and the offer.
  • Month 1: Screens live; Tiles on the doors if you add them.
  • Sale weeks: Turn up the hours, and test a new offer against the old one.
HOW TO JUDGE IT
  • Offer redemptions and QR scans, tagged with UTM codes
  • Cars that passed near your store or were headed there
  • Sales in the weeks the campaign runs, against the weeks before
BEST FOR

Who this play suits.

Retail stores and shopping centersGrocery, home and specialty retailBrands sold through local retailersRestaurants inside shopping districts
COMMON QUESTIONS

Before you run it.

Can we run it in our city?

Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo® confirms what’s available.

How is it priced?

Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.

INDUSTRY

Retail stores

Bring shoppers through the door with an offer put first around shopping and a QR code to redeem it.

Read more
INDUSTRY

Restaurants and bars

Put your menu, your happy hour, or your weekend special in front of people heading out.

Read more
INDUSTRY

Auto dealers

Bring buyers to the lot with offers inside the ride and your dealership’s name on the road.

Read more
LET’S BUILD YOUR NEXT CAMPAIGN

Run this play with Vugo.

Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.

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