Your video,
inside the ride.
Passenger-facing screens in working rideshare and taxi cars play your video with a QR code to your landing page. You pay only for validated impressions — plays confirmed in a car that was out on the road. Plays that can’t be confirmed are free.
Plays that can’t be validated aren’t billed.
Set up in Vugo Platform.
Nothing is charged at submission.
Set where it runs
Choose metros, and add a radius around an address if you want one. These — and any active days you pick — are the only settings that limit where your ad plays.
Set priorities
TripIntent® context and time of day put your ad first in matching cars. They never shrink where it can play.
Add your video
Upload it, reuse one from your library, or design it in Canva. Your landing URL becomes the QR code, with UTM tags so every scan is credited in your own analytics.
Submit for review
Creative is checked against Vugo’s Content Guidelines, usually within one business day. Once approved, it goes live on its start date.
Run and adjust
Pause or stop at any time; delivery and billing stop within a minute. Swap creative, or split cars across two to four versions in an A/B test.
Pay for what’s validated
Fund by card or prepay. Invoices are weekly and cover validated impressions only. No launch deposit.
See where and when
it actually played.
- Validated impressions, validation rate, spend, and QR scans
- Served vs validated, by day, week, or month
- A density map of validated plays, clustered on Vugo’s servers so no ride, driver, or rider can be identified
- Hour-by-weekday delivery in the market’s local time
- Venue proximity: cars that passed near your location, or were headed there
- Proof-of-play photos from drivers enrolled in your campaign
- PDF report and CSV data export
Logged while the screen
is on the road.
Screens play a continuous loop while the car is working. A play is validated when Vugo can confirm it happened in a working car out on the road, and only validated plays are billed. Screens don’t sense, count, or identify passengers.
- Creative
- MP4 or QuickTime video, 16:9, 1920 × 1080 or 1280 × 720
- Length
- Up to 60 seconds
- Sound
- Optional — captions carry the message
- Next step
- QR code generated from your landing URL, with UTM tags
- Extra line
- Optional single line of text under the ad
- Billing
- Per thousand validated impressions
Seen on the street.
Acted on inside.
Run a wrap on the outside and the rider who steps in meets the same brand on the screen, with a QR code to act on. Recognition outside, a next step inside.
Explore vehicle wrapsBefore you plan screens.
What counts as a validated impression?
A play Vugo can confirm happened on a screen in a working car that was out on the road. Everything served is shown alongside it, so you can see the validation rate. Plays that can’t be validated aren’t billed.
Where can screens run?
Screens are available by market: they run in working cars where drivers and fleets already carry them. Share your city and dates and Vugo confirms what’s available — see the Markets page.
Can we target a neighborhood or a destination?
Metros and a radius around an address limit where your ad plays. TripIntent and time of day are priorities: they put your ad first in matching cars without shrinking reach. See the TripIntent page for how context is read.
Do the screens use cameras or count passengers?
No. The screen doesn’t sense who is in the car, and Vugo doesn’t count passengers or claim an audience for a play.
Can we test two versions?
Yes. Add a version B when you build the campaign, or start a test on a live campaign with two to four approved versions. Cars are split evenly, and the report compares validation rates and QR scans per version.
How is it priced?
Per thousand validated impressions. Your budget, dates, and markets set the scale. See How pricing works, or ask for a quote.
TripIntent
How place context decides which ads play first.
ExploreHow pricing works
What sets the cost of a screen campaign.
ExploreGive your brand a seat in the ride.
Start with your market, your dates, and what you want riders to do next.