Content Guidelines

VUGO ADVERTISING CONTENT GUIDELINES

Notice: Vugo holds sole discretion to allow an advertisement or reject an advertisement.

Allowed Ads

• Commercial ads. Advertisements that promote a commercial transaction, an advertiser’s brand, product, or service.
• Fleet or government notices. These are from the fleet or are paid for by the federal, state, county, or city government.
• Public service announcements. These are from government or nonprofit entities that are informational and relate directly to education, arts or culture, the prevention or treatment of illnesses, public awareness, or general information and other similar categories.
• Political or special interest groups. Ads that involve political or special interest groups are allowed, so long as they follow the entirety of the guidelines and any regulatory requirements. Please note that some partners of Vugo have opted out of or are not permitted by law to show political or special interest group advertisements.

Ads that abide by the guidelines above can still be prohibited for the reasons outlined below. Vugo reserves the right to remove ads that we find violate the rules herein at any time. All ads shall comply with applicable federal, state, and local advertising and regulatory laws including the Federal Trade Commission Act and the FD&C Act. All ads must comply with applicable copyright and broadcast laws, including laws relating to music distribution and public performance.

Prohibited Ads

• All tobacco products. Tobacco products, including electronic cigarettes, and non-tobacco products or services that share a name, emblem or other feature with a tobacco product, rolling papers and filters.
• Disruptive or harmful ads. Advertising must not contain material that is so objectionable under contemporary community standards, that it would be disruptive to the fleet partner operations. Ads that have deliberately loud noises, flashing lights, or other features that could be construed as hazardous given the environment will not be permitted on the platform for passenger and driver safety reasons.
• Illegal activity, lawlessness, violent action. Ads must not advocate or promote illegal activity, imminent lawlessness, or violent action. Ads must not contain images or descriptions of violence, lawlessness, or illegal activity including, but not limited to, 1) the depiction of violence, disfigurement, mutilation, decomposition of human or animal bodies or body parts, and 2) the depiction of weapons or other implements or devices used in the advertisement in an act of violence or harm on a person or animal.
• False, deceptive, or misleading ads. Ads must be truthful. False, deceptive, or misleading ads are not permitted.
• Profanity. Ads must not contain profanity or implied profanity.
• Nudity, sexual or obscene content. Ads must not contain or depict obscene material, nudity, sexual subject matter, or any material that the average adult, applying contemporary community standards, would find appeals to the prurient interest.

Reporting Violations

Vugo is committed to maintaining a safe, compliant, and high-quality advertising environment. If you view an advertisement on a Vugo display that you believe violates these Content Guidelines, infringes upon intellectual property rights, or is otherwise inappropriate, please report it immediately by emailing support@govugo.com. Please include the date, time, and location of your trip, as well as a description (or photo, if safely obtained) of the advertisement in question so our compliance team can investigate and take appropriate action.