About Us


VUGO Rideshare Advertising was founded in 2015 in Minneapolis, Minnesota by Robert Flessner and James Bellefeuille to entertain passengers while helping Uber & Lyft drivers make more money. Since then rideshare advertising has become an easy and proven way to make more money by getting more customers for advertisers. Vugo was even named the "...best rideshare advertising company to make more money" by TheRideshareGuy.com in 2019.

We have helped thousands of business owners guarantee the future health and happiness of their business by getting more value from their advertising dollars. F500 companies, agencies, brands, startups, the Ad Council and small businesses have trusted VUGO to get their messages in front of passengers and pedestrians.

Major investors include Florida Funders VC, University of St. Thomas, Tihama New Media, and other prominent Florida Angel Investors. Vugo currently has offices in the San Francisco Bay Area and Minneapolis, Minnesota and will be consolidating their headquarters to Florida later this year.

Rob Flessner

Robert Flessner


Rob is one of the founders of Vugo and currently serves as CEO, where he is responsible for ensuring our ecosystem’s drivers and partners flourish. Rob has a background in product management and has launched both products and startups in the past with success. Rob has numerous awards and recognitions including Minnesota Business Magazine’s Young Entrepreneur. Rob calls Minneapolis home, but also has a residence in Florida.

  • MBA, University of St Thomas, 2010
  • BA, University of Rochester, 2008  

James Bellefeuille

James Bellefeuille

Head of Marketing & Sales

James came up with the concept of VUGO while moonlighting as an Uber driver in March of 2014. James is both founder and chairman of VUGO. He is an acomplished B2B marketing technologist and demand generation marketer. James was previously the Head of Marketing at LISNR another Midwestern technology startup. Originally from Western Colorado James enjoys nature & spending time with family. James currently calls the San Francisco home.

  • BA - University of St. Thomas, 2011

Michael Dillon

Michael Dillon

Head of Business Development

Alex Raykhfeld

Alex Raykhfeld

Head of Driver Operations

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