Test small.
Then go big.
A wrap is a big commitment to one message. Test that message on screens first, where cars split evenly across versions and scans are counted by version, then print the winner.
How it runs.
Write two to four versions
Change one thing at a time — the headline, the offer or the image — so the result tells you something.
Split the cars
Vugo® splits the screen cars evenly across the versions. Each car shows one version for the day, and the pick is made again each day.
Read it fairly
Compare validated plays and QR scans by version, and let it run past the first hundred plays before you read much into it. The comparison is descriptive, not a statistics test.
Declare a winner
The winning version goes to every car, and the others stop.
Print the winner
Put the winning message on wraps or Tiles for two months or more, and start the next test on screens.
What each one does.
In-vehicle screens
The test bed: two to four versions, cars split evenly, each car showing one version a day, with plays and QR scans by version. Tests run where Vugo’s screens are available.
Explore →Vehicle wraps
The scale-up: the winning message, printed and installed for two months or more.
Explore →
Runs 3–6 months.
- Month 1: The screen test runs with two to four versions.
- Month 2: Declare a winner and send the wrap artwork for print.
- Months 3–6: Wraps on the road with the winning message; the next test on screens.
- Validated plays and QR scans by version
- Landing-page conversions in your own analytics, through UTM tags
- After the wraps go up: brand searches and scans against the test period
Who this play suits.
Before you run it.
Do we need screens in our city to test?
Yes: tests run on screens, which run where drivers and fleets already carry them. Share your market and Vugo confirms where a test can run.
Can we run it in our city?
Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo confirms what’s available.
How is it priced?
Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.
Run this play with Vugo.
Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.