A scan is the start
of the conversation.
Someone who scans your ad has raised a hand. Send the scan to a page built for the campaign, then follow up with the people who visited it across social, display and programmatic mobile, so the screen starts a conversation your digital ads finish.
How it runs.
Build the landing page
A page made for this campaign, carrying your analytics and ad-platform tags, so every visit from a scan can join a retargeting audience.
Earn the scan
Give a reason to scan now — an offer, a quiz, a tour, a price check — and A/B test two to four versions to find what earns more scans.
Follow up in their feeds
Retarget the visitors from your scan page with social, display and programmatic mobile ads that pick up where the screen left off. Vugo®, your agency or your own team can run it.
Sequence the message
First the reminder, then the proof, then the offer: plan two or three steps instead of repeating the screen ad.
Respect consent
Your page’s cookie banner and privacy notice govern the retargeting tags. Vugo never identifies the people in the car; the audience comes from visits to your own page.
What each one does.
Runs 2–6 months.
- Before launch: Build the page and its tags; set up the retargeting campaigns.
- Month 1: Screens live and scans flowing; the audience starts to build.
- Months 2–6: Retargeting runs alongside the screens; refresh the sequence monthly.
- QR scans and visits to the campaign page, tagged with UTM codes
- The size of the retargeting audience built from those visits
- Conversions from retargeting, in your ad platforms and analytics
- Scans by version, from the A/B test
Who this play suits.
Before you run it.
Does Vugo know who scanned?
No. Vugo counts scans and ties each one to the play that showed it, but never who scanned. The retargeting audience comes from visits to your own landing page, under your own consent banner.
Can we run it in our city?
Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo confirms what’s available.
How is it priced?
Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.
Auto dealers
Bring buyers to the lot with offers inside the ride and your dealership’s name on the road.
Read moreReal estate
Put your name on the streets you sell and give buyers one scan to your listings.
Read moreColleges and universities
Recruit students and promote programs with context around education and a QR code to apply.
Read moreBanks and credit unions
Stay familiar in your communities and give people one scan to open an account or book a meeting.
Read moreRun this play with Vugo.
Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.