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VUGO MEASURE

Counted,
not estimated.

Delivery verification for transit and fleet advertising. Vugo® Measure counts the hours the vehicles carrying your creative were observed in service, from the operator’s own realtime and dispatch feeds, grades the evidence and, on paid plans, signs the result so anyone can check it.

VUGOMeasure01 · DeliverySAMPLE DATA

Your 48 buses ran 6,912 h in scheduled service on 5 routes.

Supported hours6,912counted, not estimated
Pace104%of booked to date
Verified1,240 ha photo confirms
EvidenceB98.6% feed availability
Pace · delivered vs elapsed
104% OF BOOKEDBOOKED PACE
Supported hours- - Booked
Counted, not estimatedNo impressions or audience claimedGraded A to EHow this is measured →
WHY IT HOLDS UP

Three things every result has.

01

Counted

Supported hours: the specific vehicles carrying your creative, observed in scheduled service by the operator’s own feed. A count of evidence, not a sample or a model.

02

Graded

An evidence grade, A to E, on every figure, set by how complete the feed, the schedule and the roster were. A grade never changes the number; it tells you how far to trust it.

03

Signed

On paid plans, a signed receipt anyone can check without an account. If a figure is corrected, the new receipt says why, and the original still verifies.

WHO IT’S FOR

Both sides of a transit buy, and the systems around it.

COVERAGE

What Vugo Measure verifies at launch.

Buses

Exterior and interior creative, counted from the agency’s realtime and dispatch data against the published schedule.

READY AT LAUNCH

Rail

The method for rail cars is approved; the first rail system comes on with its operator.

READY AT LAUNCH

Rideshare

Methods for fleet service are being drafted.

IN DEVELOPMENT

Taxicabs

Taxi fleets, counted from the operator’s own vehicle feed.

READY AT LAUNCH
THE RECEIPT

A number you can hand to anyone.

On paid plans, every figure in a Vugo Measure report is quoted from a signed receipt: the window, the supported hours and how they were counted, what was off plan, unknown or excluded, and the evidence grade with the inputs behind it. Anyone can check it against Vugo’s published keys.

SIGNED RECEIPT · SAMPLE
campaignBack to campus
windowSep 1 – Sep 30 · America/Los_Angeles
supported_hours6,912.4
· trip basis6,701.9
· route basis210.5
off_plan_hours84.0
verified_hours1,240.0
evidence_gradeB
impressionsnot claimed
signatureed25519 · 3f9a…c21e

Re-signed as data arrives. A correction is a new receipt that says why; the old one still verifies.

VERIFY YOUR NEXT BUY

Know what actually ran.

Tell us the vehicles, the routes, and the flight, and we’ll show you what a report would contain.

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