ADVERTISER PLAYBOOKS / HIRING DRIVE

Put the job
where the workers are.

Job boards and social feeds are crowded with the same listings. A wrapped car carries your opening through the neighborhoods your next hires live in, day after day, and a QR code takes them straight to the application.

Goal: Reach the people you want to hireRuns 2–6 months
THE PLAY

How it runs.

01

Lead with the job

Name the role, the pay and one reason to apply, and point the QR code at a short application that works on a phone.

02

Cover where candidates live

Vugo® recruits drivers in your metro and wraps their cars; on screens, ZIP codes put your ad first in the neighborhoods you hire from.

03

Swarm your hiring day

Schedule a swarm around your job fair or open house, so the wrapped cars gather where candidates are headed.

04

Test the pitch

On screens, A/B test a pay-led version against a benefits-led one, and keep the version that earns more scans.

05

Keep the wording fair

Job ads follow equal-employment and local job-ad rules: no age, sex or other preferences, and a pay range where your state requires one. Vugo targets places and hours, never people.

FORMATS IN THIS PLAY

What each one does.

See all formats
Vehicle wrap campaign on a city street
TIMELINE

Runs 2–6 months.

  • Before launch: Pick the roles, the areas and the application page; recruit drivers and install the wraps.
  • Month 1: Wraps and screens live; the first swarm at a hiring day.
  • Months 2–5: Swarms at each hiring day, and fresh creative as roles fill.
  • Month 6: Compare applications with the months before, and keep what worked.
HOW TO JUDGE IT
  • QR scans and visits to the application page, tagged with UTM codes
  • Applications and hires from your own system, against the months before
  • Route coverage and monthly photos for the wrapped cars
  • The coverage map for each hiring-day swarm
BEST FOR

Who this play suits.

Employers hiring many people in one metroHourly and shift work: care, logistics, hospitality, retailTrades and home servicesStaffing agencies
COMMON QUESTIONS

Before you run it.

Do our ads need to show pay?

Several states and cities require a pay range in job ads, and the rules differ on what counts as one. Your company stays responsible for its ad meeting them, so check with your counsel. Vugo reviews every ad against its own Content Guidelines before it runs.

Can we run it in our city?

Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo confirms what’s available.

How is it priced?

Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.

INDUSTRY

Home services

Plumbers, roofers, HVAC, cleaners: be the number people remember in the neighborhoods you serve.

Read more
INDUSTRY

Retail stores

Bring shoppers through the door with an offer put first around shopping and a QR code to redeem it.

Read more
INDUSTRY

Restaurants and bars

Put your menu, your happy hour, or your weekend special in front of people heading out.

Read more
INDUSTRY

Hotels and tourism

Reach visitors around the airport and travel hubs, with a next step that books the room or the tour.

Read more
INDUSTRY

Healthcare providers

Build familiarity for your practice or clinic and make booking one scan away — without targeting near medical places.

Read more
LET’S BUILD YOUR NEXT CAMPAIGN

Run this play with Vugo.

Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.

Talk to Vugo
Necessary

Keeps the site working and remembers this choice. Always on.

Statistics

More in the Privacy Policy and Opt-out preferences.