Arrive in a new city
with presence.
Opening a new market is a race to be familiar. Full wraps put your brand on the streets across the metro at once, a swarm gathers the cars where you open, and Vugo® Planning lines the flight up with the city’s moments.
How it runs.
Choose the areas
Pick the metro, then the neighborhoods, districts and corridors that matter for the launch.
Wrap for reach
Vugo recruits drivers across the metro for the campaign, has full or partial wraps installed by professional shops, and verifies each car from install photos.
Time it to the city
Vugo Planning puts your flights next to the market’s moments, so the launch lands with a season, a festival or a big weekend.
Swarm the opening
On opening day, schedule a swarm at the new location or along a route through downtown, so the wrapped cars gather where you open.
Turn attention into action
Where screens run, play your launch video with a QR code; test two to four versions and keep the one that earns more scans.
What each one does.
Vehicle wraps
Full or partial wraps across the metro — the biggest canvas Vugo sells — recruited and installed for your campaign.
Explore →In-vehicle screens
Where Vugo’s screens run, your launch video with a QR code, and you pay only for validated plays.
Explore →Tiles
Door panels on more cars, to fill in the neighborhoods the wraps don’t reach.
Explore →
Runs 2–6 months.
- Before launch: Pick the areas, approve the artwork, recruit drivers and install the wraps.
- Month 1: Launch: wraps across the city, a swarm on opening day, screens live.
- Months 2–5: Swarms around local moments, and fresh screen creative.
- Month 6: Read the reports and decide what stays.
- Wrap reports: maps, route coverage and monthly photos
- Validated plays and QR scans, by screen version
- Sign-ups, downloads or visits from the new city, in your own analytics
- Searches for your brand in the new market, before and after
Who this play suits.
Before you run it.
Can we run it in our city?
Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo confirms what’s available.
How is it priced?
Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.
Los Angeles
Wrap campaigns across Los Angeles, ahead of the big game in 2027 and the 2028 Summer Games.
Read moreMiami
Wraps and in-vehicle media in the city of Art Basel, eMerge Americas, and Vugo’s Bitcoin 2022 campaign.
Read moreMinneapolis–St. Paul
Vugo’s home market since 2015: wraps recruited across the Twin Cities by a team based here.
Read moreRun this play with Vugo.
Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.