ADVERTISER PLAYBOOKS / OWN YOUR NEIGHBORHOOD

Be the name
your neighbors know.

For a business with a front door: put your offer in front of the cars moving through your part of town, and on the cars themselves, then see how many came near or headed your way.

Goal: Become the name nearby customers knowRuns 2–6 months
THE PLAY

How it runs.

01

Draw your circle

Add your address and a radius. Your screen ad plays only inside it; without one, it plays across the metro.

02

Lead with one offer

A clear reason to stop by — a dish, a deal, a free estimate — and a page that works on a phone. The QR code comes from that page, with UTM tags so every scan shows up in your analytics.

03

Put it on the doors

Tiles add your name and offer to the outside of cars in your market, so people see it on the street as well as in the ride.

04

Favor your hours

Time of day puts your ad first in the hours you’re open or busiest, and ZIP codes put it first in the neighborhoods you serve. Neither stops it playing elsewhere in your circle.

05

Count the visits

Add your storefront to count working cars that passed nearby or were headed there. It’s measurement only and never changes where your ad plays.

FORMATS IN THIS PLAY

What each one does.

See all formats
Passenger-facing screen in a rideshare vehicle
TIMELINE

Runs 2–6 months.

  • Before launch: Pick the radius, the offer and the page; send the Tiles artwork for print.
  • Month 1: Screens live in your circle; Tiles shipped and applied.
  • Months 2–5: Swap in a new offer each season, and watch scans and visits.
  • Month 6: Keep what worked, widen the circle or add a location.
HOW TO JUDGE IT
  • QR scans on the page made for your offer
  • Visits counted to your location: cars that passed nearby or were headed there
  • Validated plays inside your circle
  • Calls, bookings and walk-ins you count yourself, against the months before
BEST FOR

Who this play suits.

Restaurants, bars and shops with a storefrontA grand opening for a new locationPractices and firms serving one areaHome services covering a few ZIP codesMulti-location businesses, one area at a time
COMMON QUESTIONS

Before you run it.

Can we run it in our city?

Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo® confirms what’s available.

How is it priced?

Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.

INDUSTRY

Restaurants and bars

Put your menu, your happy hour, or your weekend special in front of people heading out.

Read more
INDUSTRY

Retail stores

Bring shoppers through the door with an offer put first around shopping and a QR code to redeem it.

Read more
INDUSTRY

Home services

Plumbers, roofers, HVAC, cleaners: be the number people remember in the neighborhoods you serve.

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INDUSTRY

Real estate

Put your name on the streets you sell and give buyers one scan to your listings.

Read more
INDUSTRY

Auto dealers

Bring buyers to the lot with offers inside the ride and your dealership’s name on the road.

Read more
LET’S BUILD YOUR NEXT CAMPAIGN

Run this play with Vugo.

Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.

Talk to Vugo
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