Meet them
where they’re going.
A car heading to the stadium, the airport or a dinner district says a lot about the next hour. TripIntent® reads the car’s surroundings, and the destination when the driver sets one, and puts the ads that match first, so your offer shows up when it’s most relevant.
How it runs.
Pick the context that fits
Choose the TripIntent keywords that match your business — sports and entertainment for a bar near the arena, airport and travel for a hotel, dining for a restaurant row.
Make the offer match the moment
Speak to where they’re going: a pre-game special, a late check-in rate, tonight’s table. Point the QR code at a page built for that offer.
Layer the hours and areas
Time of day and ZIP codes add their own priority on top of TripIntent. A radius around an address keeps the campaign inside that circle.
Count who was headed your way
Add your own location to count working cars that passed nearby or had a destination there. It’s measurement only and never changes where your ad plays.
Let it learn
A/B test two to four versions of the offer, and keep the one that earns more scans.
What each one does.
Runs 1–3 months per flight.
- Before launch: Pick the keywords, hours and areas; build the offer page.
- Weeks 1–4: Screens live; start an A/B test once both versions are approved.
- Months 2–3: Run the winning version, and adjust the hours to when scans come in.
- QR scans and visits to the offer page, tagged with UTM codes
- Cars that passed near your location or were headed there
- Validated plays, and scans by version
Who this play suits.
Before you run it.
Does TripIntent stop my ad playing elsewhere?
No. TripIntent is a priority: it puts your ad first in matching cars and never shrinks where it can play. To keep a campaign inside an area, add a radius around an address. TripIntent never uses medical, religious or legal places.
Can we run it in our city?
Screens run where drivers and fleets already carry them: share your market and dates and Vugo® confirms what’s available. Adding wraps or Tiles? They’re recruited for each campaign, so most U.S. metros are possible.
How is it priced?
Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.
Events and entertainment
Sell the tickets and fill the room, with context around entertainment and sports and a QR code to buy.
Read moreRestaurants and bars
Put your menu, your happy hour, or your weekend special in front of people heading out.
Read moreHotels and tourism
Reach visitors around the airport and travel hubs, with a next step that books the room or the tour.
Read moreRetail stores
Bring shoppers through the door with an offer put first around shopping and a QR code to redeem it.
Read moreRun this play with Vugo.
Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.