Advertisers

Engage passengers with your brand’s message.

Reach captive audiences in rideshare, taxi, transit, and fleet vehicles with in-vehicle media, moving OOH, TripIntent targeting, QR engagement, and measurement.

A Vugo in-vehicle display presenting passenger media In-vehicle + moving OOH + analytics

Why rideshare advertising?

Turn every trip into a measurable brand moment.

01

Guaranteed impressions

Vugo only counts impressions when the full ad is shown to a real passenger on an active trip.

02

TripIntent targeting

TripIntent AI uses trip context to help deliver the right message to the right passenger moment.

03

Customizable campaigns

Build around campaign dates, markets, targeting parameters, QR codes, creative formats, and measurable objectives.

04

QR-code ready

Add clear calls to action that extend engagement beyond the ride.

05

Full analytics

Track delivered impressions, heatmaps, engagement, and campaign performance reporting.

06

Programmatic enabled

Ask Vugo where inventory can be bought programmatically, with managed support when TripIntent capabilities matter.

What advertisers should know

Vugo works best when a campaign needs real-world attention, passenger context, and a path from exposure to action.

Use Vugo when you want to reach people during high-intent moments: traveling to neighborhoods, events, retail districts, airports, campuses, nightlife areas, and daily commute patterns. The vehicle becomes both a passenger media environment and a moving OOH surface in the market, while campaigns can be structured for awareness, local launches, event amplification, app downloads, lead capture, retail traffic, QR engagement, or post-exposure retargeting.

A wrapped vehicle campaign promoting healthcare training

Hyper-local brand ubiquity

Reach audiences on the move, inside the ride and across the city.

Vugo creates high-impact market visibility using in-car displays, vehicle wraps, mobile billboard-style inventory, and campaign targeting built around passenger context.

Passenger interaction33%Passengers interact with screens, often seeing them as a value-add to the ride.
Average dwell time20Average trip minutes, creating meaningful dwell time with passengers.
Viewability standard100%Content counted when shown on active passenger trips.
Core rider segment57%Passenger concentration cited in the 25–34 age range on current site materials.
“That ability to engage one-on-one with customers in physical space has added an incredibly exciting new dimension to OOH.”

Damian Gutierrez, Control Group

Frequently asked questions

What advertisers usually ask before planning a campaign.

Use these answers to understand where Vugo fits, what formats are available, and how a campaign can be measured from exposure to action.

01
AdvertisersWhat campaign goals is Vugo best suited for?

Vugo is built for advertisers that need real-world attention, passenger dwell time, local market visibility, QR engagement, app downloads, lead capture, retail traffic, event amplification, or post-exposure retargeting.

02
AdvertisersWhere can Vugo campaigns run?

Campaigns can be planned around available rideshare, taxi, transit, fleet, and mobility inventory, with market recommendations based on audience, timing, route context, and campaign objectives.

03
AdvertisersWhat media formats can I use?

Vugo programs can include in-vehicle digital screens, full-screen video, static creative, interactive content, QR calls to action, vehicle wraps, swarms, and supporting OOH or digital marketing services.

04
AdvertisersCan Vugo support regional or national campaigns?

Yes. Vugo can support single-market, regional, and national programs depending on available inventory, campaign timing, creative readiness, and measurement needs.

05
AdvertisersHow is campaign performance measured?

Reporting can include delivered impressions, engagement activity, location-based heatmaps, QR response, attribution studies, retargeting performance, and other metrics aligned to the campaign goal.

06
AdvertisersHow do I get pricing and inventory availability?

Request a media kit or contact Vugo with your target markets, timing, audience, media formats, and goals. The team can help shape an available plan and pricing recommendation.

Let’s get started

Request a media kit, inventory availability, or pricing.

Vugo can help craft the right campaign for passenger attention, market visibility, and measurable outcomes.

Contact Vugo