Be everywhere
your best accounts are.
Pick the accounts that would change your year. Wrapped cars cover the streets around their offices, swarms bring those cars to the front door at the hours that matter, and a digital layer repeats the same message on their phones.
How it runs.
Choose the accounts
List the five to fifteen companies worth surrounding, then their offices, the airport and hotels their teams use, and the corridors between them.
Wrap the cars
Vugo® recruits drivers in your market for the campaign, has the wraps installed by professional shops, and verifies every car from install photos before billing starts.
Swarm the front door
Draw a zone around each headquarters, with a radius from a tenth of a mile to ten miles, or a route such as the garage-to-lobby corridor. Schedule swarms for arrivals, lunch or the evening exit; wrapped drivers are paid to bring their cars into the zone.
Match the digital layer
Run programmatic mobile, LinkedIn company targeting and site retargeting with the same creative as the cars. Vugo, your agency or your own team can manage it.
Let sales follow
From the second month, reference the campaign in outreach and invite the committee to a briefing in the district you’re swarming.
What each one does.
Vehicle wraps
The street layer: your brand on cars around the accounts’ offices for months, with swarms that bring them to the front door.
Explore →In-vehicle screens
Where Vugo’s screens run, a campaign limited to a radius around the business district, with a QR code to a page made for these accounts.
Explore →
Runs 2–6 months.
- Before launch: Pick the accounts and map their offices; Vugo recruits drivers, produces the wraps and has them installed by professional shops.
- Month 1: Wraps on the road, the first swarms, and the digital layer live.
- Months 2–5: Swarms around the accounts’ calendar, and sales outreach that references the campaign.
- Month 6: Compare with a holdout group of similar accounts, then extend, add accounts or move the zones.
- Meetings and pipeline from the target accounts, compared with a holdout group you didn’t surround
- Visits from the target companies’ networks, in your account-based marketing platform
- Visits and scans on a page made for these accounts, tagged with UTM codes
- The coverage map for each swarm, and photo proof of every wrapped car each month
Who this play suits.
Before you run it.
Can we put the target company’s name on the car?
We’d advise against it. It reads as pressure rather than presence, the whole street sees it, and it can raise trademark questions. Speak to the problem their industry owns instead; they’ll know it’s meant for them.
Can we run it in our city?
Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo confirms what’s available.
How is it priced?
Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.
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Read moreRun this play with Vugo.
Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.