Seen on the street.
Then in their feed.
Wraps and swarms put your brand in a place. A programmatic mobile and social layer aimed at the same areas, in the same hours, carries the same message onto the phones of people around them — and retargets anyone who visits your site afterward.
How it runs.
Pick the zones
Choose the areas and hours that matter: the district around an account, the venue on event nights, your own trade area.
Put the cars there
Wraps run through those areas for months, and swarms bring the wrapped cars into a zone at the hours you choose.
Aim the digital layer at the same zones
Programmatic mobile and social ads target the same areas and hours, with the same headline and colors as the cars. Vugo®, your agency or your own team can run it.
Retarget the visitors
Anyone who visits your site from those ads or a scan joins a retargeting audience for follow-up.
Keep it one campaign
Same message, same window, same areas: the second time someone sees it, it should feel familiar.
What each one does.
Runs 2–6 months.
- Before launch: Pick the zones and hours; install the wraps; set up the digital campaigns.
- Month 1: Wraps on the road, the first swarms, and the digital layer live in the same zones.
- Months 2–5: Swarms and digital pulses timed together; retargeting running.
- Month 6: Compare site visits and conversions from the zones with the months before.
- Site visits and conversions from the digital layer, in your ad platforms
- Visits from the zones you chose, against the months before
- The coverage map for each swarm, and monthly wrap photos
- QR scans from screens where they run
Who this play suits.
Before you run it.
Does the digital layer reach the people who saw the car?
It reaches people in the same areas and hours as the cars, which is where the people who saw them are. It doesn’t identify who saw a wrap; no one can promise that.
Can we run it in our city?
Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo confirms what’s available.
How is it priced?
Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.
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Read moreRun this play with Vugo.
Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.