Be in view
while they compare.
In categories where people shop around nearby — cars, phones, banks, gyms, quick meals — the choice is made close to the competition. Wrapped cars that swarm the streets there at the busy hours put your offer in view right then.
How it runs.
Make the switch offer
A real reason to choose you — a trade-in bonus, a rate, a free month — on a page that works on a phone. Be able to prove any comparison you make.
Wrap the cars
Vugo® recruits drivers in your market and has the wraps installed by professional shops, verified from install photos, for two months or more.
Swarm the corridor
Schedule swarms with a small radius on the public streets near the competition, or along the corridor that leads there, for its busy hours, such as Saturday afternoons on dealer row. Drivers keep to lawful driving and parking.
Circle the competition
Where screens run, add a competitor’s address and a radius, so your ad plays only in cars inside that circle, with time of day favoring its busy hours.
Count your own visits
Add your own location to count working cars that passed nearby or were headed there, before and during the campaign.
Keep it clean
Name a competitor only in a truthful comparison you can prove, and never use its logo. No swarms or circles around hospitals, clinics or law offices. Every ad is reviewed against Vugo’s Content Guidelines.
What each one does.
Vehicle wraps
The offer across the metro, plus swarms on the public streets near the competition at its busy hours.
Explore →Tiles
More cars carrying the offer across the area.
Explore →In-vehicle screens
Where screens run, a radius around a competitor’s address, so your ad plays only in cars inside that circle, with a QR code to claim your offer.
Explore →
Runs 2–6 months.
- Before launch: Pick the areas and the busy hours, write the offer, and install the wraps.
- Month 1: Wraps on the road; the first swarms in the busy windows.
- Months 2–5: Swarms on the competition’s peak days, and new offers tested on screens.
- Month 6: Compare your visits and sales with the months before.
- Redemptions of the switch offer, through its own page and UTM codes
- With screens, cars that passed near your location or were headed there, before and during
- The coverage map for each swarm
- Sales and leads from the areas you swarmed, against the months before
Who this play suits.
Before you run it.
Can our ad name the competitor?
A truthful comparison you can prove is allowed, but it carries legal risk, so have your counsel review any ad that names a competitor, and never use its logo. Many conquest ads work without naming anyone.
Can we run it in our city?
Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo confirms what’s available.
How is it priced?
Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.
Auto dealers
Bring buyers to the lot with offers inside the ride and your dealership’s name on the road.
Read moreBanks and credit unions
Stay familiar in your communities and give people one scan to open an account or book a meeting.
Read moreRestaurants and bars
Put your menu, your happy hour, or your weekend special in front of people heading out.
Read moreRetail stores
Bring shoppers through the door with an offer put first around shopping and a QR code to redeem it.
Read moreRun this play with Vugo.
Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.