Put your ad first
where it fits.
TripIntent® reads the place context around a car — and where it’s headed, when the driver sets a destination — and puts matching ads first on the screen. It changes priority, never reach: your ad can still play everywhere your campaign allows.
Where it runs · limits delivery
TripIntent · puts your ad first, never shrinks reach
Time of day · priority
Never used for intent
Context in.
Priority out.
Read the place
The area around the car, and the destination when the driver enters one, is matched to nearby places.
Map it to intent
Places become Vugo’s own intent keywords: airport, travel, dining, nightlife, entertainment, sports, shopping, outdoors, and education.
Rank, don’t filter
Campaigns that match go first, then campaigns with no context set, then the rest. Nothing your campaign allows is excluded.
Context about places
people go.
TripIntent reads the places around a car and where it’s headed, and turns them into intent your campaign can favor.
- Intent keywords
- Airport, travel, dining, nightlife, entertainment, sports, shopping, outdoors and education
- Places
- The area around the car, plus the destination when the driver enters one
- Priority
- Campaigns that match play first; nothing is filtered out
- Never used
- Medical, religious and legal places
Moments that fit a message.
Airport and travel
Hotel, dining, and visitor offers put first in cars around the airport and travel hubs.
Explore →Dining and nightlife
An evening offer put first where the night is happening, paired with a time-of-day priority.
Explore →Game day and live events
Ticket, merch, and after-the-show offers put first in cars around stadiums, arenas, and theaters.
Explore →Shopping and retail
Store and brand offers put first in cars around malls, shopping districts, and grocery stores.
Explore →Measure a visit
Add your storefront to count cars that passed nearby or were headed there. Measurement only — it never changes where your ad plays.
Explore →Explore Playbooks
Ready-made plans for common goals, from a market launch to a night out, with the formats, steps, and timeline for each.
Explore →Before you plan with TripIntent.
Is TripIntent a filter?
No. It decides which eligible ads play first. Only metros, a radius, and active days limit where an ad can play.
Where does the destination come from?
From the driver, when they enter one. Without a destination, TripIntent works from the area around the car.
Does TripIntent track passengers?
No. It reads place context for the car, not passenger identity or devices, and screens don’t sense who is in the car.
Does TripIntent work for wraps?
TripIntent decides what plays first on screens. For wraps, the equivalent is market planning: recruiting drivers who work the areas you want to reach. See the Markets page.
Put context into your campaign.
Start with your market, the places that matter to your brand, and the hours you want to own.