Stay in view
all year.

Brands that show up every month don’t have to introduce themselves again. Keep a steady base on the street, then turn up the volume for the moments your customers care about.

Goal: Stay known all yearRuns 6 months, then renew
THE PLAY

How it runs.

01

Set the base

Run Tiles or wraps through the year in flights of two months or more, so your name never leaves the street.

02

Mark the moments

Vugo® Planning shows your year with your flights next to the market’s moments, such as the holidays, back-to-school, tax season, an enrollment window or a big weekend, and flags a moment with nothing planned against it.

03

Pulse the screens

Add screen flights for the moments that matter, with time of day putting your ad first in the hours that convert.

04

Swarm the peaks

When wrapped cars are on the road during a moment, Vugo Planning suggests a swarm: bring the cars to where the moment happens.

05

Refresh, don’t restart

Swap the screen creative each season and test the new version; the wraps and Tiles carry the brand in between.

FORMATS IN THIS PLAY

What each one does.

See all formats
Vehicle with branded creative on a city street
TIMELINE

Runs 6 months, then renew.

  • Months 1–2: The base on the road, and the year planned in Vugo Planning.
  • Each season: A screen flight and swarms around the moment.
  • Every 6 months: Review the reports, renew the base, refresh the artwork.
HOW TO JUDGE IT
  • Brand searches and direct traffic, month over month
  • Validated plays and QR scans for each seasonal flight
  • Monthly wrap and Tiles photos, and the coverage map for each swarm
  • Seasonal sales against the same season last year
BEST FOR

Who this play suits.

Category leaders defending their placeServices people need at short noticeSeasonal businesses with a few big monthsLocal and regional chains
COMMON QUESTIONS

Before you run it.

Can we run it in our city?

Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo confirms what’s available.

How is it priced?

Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.

INDUSTRY

Insurance agencies

Stay familiar in the communities you insure, and give people one scan to ask for a quote.

Read more
INDUSTRY

Banks and credit unions

Stay familiar in your communities and give people one scan to open an account or book a meeting.

Read more
INDUSTRY

Home services

Plumbers, roofers, HVAC, cleaners: be the number people remember in the neighborhoods you serve.

Read more
INDUSTRY

Retail stores

Bring shoppers through the door with an offer put first around shopping and a QR code to redeem it.

Read more
LET’S BUILD YOUR NEXT CAMPAIGN

Run this play with Vugo.

Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.

Talk to Vugo
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