Put the message
where the whole city sees it.
Health, safety, a new service or a deadline: a public message has to reach every neighborhood, not only the people already following you. Wraps cover the metro, screens favor the communities a program serves, and the reports show where the message went.
How it runs.
Name the action
One message and one next step — register, sign up, get checked, prepare — and a page that works on a phone, in the languages your community reads.
Cover the whole community
Wraps and Tiles run across the metro or in the areas you choose; on screens, ZIP codes put your message first where a program’s audience lives.
Run each language
On screens, run two to four versions side by side, such as English and Spanish or two ways of saying it, and compare scans by version.
Swarm the day it happens
Schedule a swarm around an enrollment drive, a community event or a public deadline, at the venue you’re using.
Report where it went
Route coverage, monthly photos and swarm maps show where the message ran, for the reporting public programs need.
What each one does.
Vehicle wraps
Across the metro or in the areas you choose, with route coverage and monthly photos showing where the message went.
Explore →Tiles
Long, steady flights of door panels for messages that run all season.
Explore →In-vehicle screens
Where screens run, ZIP codes put your message first in the communities a program serves, with a QR code to the sign-up or resource page.
Explore →
Runs 2–6 months.
- Before launch: Approve the message and the languages; recruit drivers and install the wraps.
- Month 1: Wraps and screens live across the community.
- Months 2–5: Swarms at events and around deadlines, with fresh creative as the program moves.
- End of flight: Report coverage, scans and sign-ups to your stakeholders.
- Sign-ups or visits to the program page, tagged with UTM codes
- QR scans by version and by language
- Route coverage and monthly photos for every wrapped car
- The coverage map for each event swarm
Who this play suits.
Before you run it.
Who writes a health message?
The sponsoring agency or organization does, in its approved wording. Vugo® reviews every ad against its own Content Guidelines before it runs.
Can we run political or ballot messages?
Candidate and ballot advertising has its own disclosure rules, so it isn’t part of this playbook. Ask Vugo before planning one. Nonpartisan civic messages, such as a registration deadline, fit here.
Can we run it in our city?
Wraps and Tiles are recruited for each campaign, so most U.S. metros are possible. Screens run where drivers and fleets already carry them. Share your market and dates and Vugo confirms what’s available.
How is it priced?
Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.
Healthcare providers
Build familiarity for your practice or clinic and make booking one scan away — without targeting near medical places.
Read moreColleges and universities
Recruit students and promote programs with context around education and a QR code to apply.
Read moreRun this play with Vugo.
Tell us your market, your dates, and who you want to reach. Vugo confirms what fits and what’s available.