INDUSTRIES / EVENTS AND ENTERTAINMENT

Fill the seats
before the doors open.

Screens inside the ride put your event first around entertainment and sports, in the weeks and hours that sell tickets. A QR code takes people straight to buy.

WHY IT WORKS FOR EVENTS AND ENTERTAINMENT

Where Vugo® fits.

01

First around entertainment and sports

TripIntent® puts your ad first in cars around entertainment and sports, and when the driver’s destination is one.

02

Built for a date

Set start and end dates around the run-up to your event, and use time of day to put your ad first in the evenings.

03

One scan to tickets

Your ticket page becomes the QR code on the ad, with UTM tags so every scan shows up in your own analytics.

04

Local or nationwide

Run in one market or many. Award shows have run nationwide on Vugo screens, and conferences in their host city.

05

Test the message

Split a screen campaign’s cars across two to four versions of your ad — the trailer, the lineup, the date — and keep the one that earns more scans.

FORMATS THAT FIT

Choose your place
in the journey.

See all formats
A car in a full orange and blue Vugo wrap parked outside a ballpark
PLANNING A CAMPAIGN

What to settle first.

  • The event and the date that decides everything
  • The market or markets your audience comes from
  • The run-up: how many weeks before the date
  • A ticket page that works on a phone
  • How you’ll judge it: scans and ticket sales
COMMON QUESTIONS

Questions we hear first.

Can we run in more than one city?

Yes. Wraps are recruited per campaign, so most U.S. metros are possible; screens are available by market. Share your markets and dates and Vugo confirms both.

How will we know it’s working?

Screen reports show validated plays, QR scans, and when and where your ad played. Wrap reports show install photos, maps, and monthly wrap photos. UTM tags carry every scan into your own analytics.

How is it priced?

Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, market, and dates.

ADVERTISER PLAYBOOKS

Plays that work for events and entertainment.

CASE STUDY

Bitcoin 2022: selling out a conference across Miami

Wraps, rooftop displays, a swarm and in-vehicle screens across Miami, with retargeting, to sell tickets for Bitcoin 2022.

Read more
CASE STUDY

Dick Clark Productions: award shows on in-vehicle screens

Nationwide in-vehicle screen campaigns for Dick Clark Productions’ award shows: the AMAs, ACM Awards, Billboard Music Awards and Streamys.

Read more
BLOG

American Music Awards Promoted on Vugo Nationwide

November 2022

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BLOG

Vugo runs nationwide in-vehicle campaign for Academy of Country Music Awards show

May 2023

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BLOG

YouTube Streamy Awards Promoted with Vugo on Nationwide Campaign

December 2022

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BLOG

Bitcoin 2022 Conference Promoted on Vugo in Miami, Florida

March 2022

Read more
LET’S BUILD YOUR NEXT CAMPAIGN

Put your message in motion.

Start with your market, your dates, and what you want people to do next.

Talk to Vugo
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