IN-VEHICLE SCREENS / DICK CLARK PRODUCTIONS

Dick Clark Productions: award shows on in-vehicle screens

Nationwide in-vehicle screen campaigns for Dick Clark Productions’ award shows: the AMAs, ACM Awards, Billboard Music Awards and Streamys.

A screen built into a car headrest, showing an Academy of Country Music Awards ad with the broadcast date and time

Client: Dick Clark Productions
Format: In-vehicle screens
Market: Nationwide

THE OBJECTIVE

Sell tickets to Dick Clark Productions’ live award shows and build viewership for their broadcasts and streams.

THE CREATIVE

Back for every show.

Dick Clark Productions first ran on Vugo® screens for the American Music Awards before the pandemic, and has renewed five times since, promoting the Academy of Country Music Awards, the Billboard Music Awards, the American Music Awards and the YouTube Streamy Awards.

Each show got its own creative: a 30-second spot for the American Music Awards, a one-minute spot linking to the show’s homepage for the ACM Awards, and, for the Streamys, content scheduled to change as show day approached.

See the campaigns: American Music Awards, YouTube Streamy Awards and Academy of Country Music Awards.

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