Make the street
your premiere.
Wraps turn cars into moving posters for a series, a film, a show, an album, or a game. Screens inside the ride play your trailer and put a QR code to watch, listen, or pre-order in front of people heading out.
Where Vugo® fits.
Moving posters
Full and partial wraps carry your key art across the metros on your plan, for the months around a release.
Trailers inside the ride
Screens play your video with a QR code, first around entertainment and nightlife.
One scan to watch or play
Your streaming, ticket, pre-order, or store page becomes the QR code on the ad, with UTM tags so every scan shows up in your own analytics.
Built around a date
Put the premiere, the drop, or the season finale on the same Vugo Planning timeline as your flights.
Show up in force
Schedule a swarm and the campaign’s wrapped cars are paid to bring your brand into one place for a set window — outside a premiere, a fan event, or a launch party.
Test the creative
Split a screen campaign’s cars across two to four versions of your ad, and keep the one that earns more scans.
Choose your place
in the journey.
What to settle first.
- The release, season, or launch date to build toward
- The markets that matter most for your audience
- The trailer or key art, cut for a screen with captions
- A page to watch, listen, buy, or pre-order that works on a phone
- How you’ll judge it: scans, pre-orders, streams, or tickets
Questions we hear first.
Our trailer has sound. Will it play?
It can, but cut a version that works without it too: captions and on-screen text carry the message, with or without sound.
Can we run in many cities at once?
Yes. Wraps are recruited per campaign, so most U.S. metros are possible in one flight; screens are available by market. Share your markets and dates and Vugo confirms both.
How will we know it’s working?
Screen reports show validated plays, QR scans, and when and where your ad played. Wrap reports show install photos, maps, and monthly wrap photos. UTM tags carry every scan into your own analytics.
How is it priced?
Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, markets, and dates.
Campaigns in this category.
Dick Clark Productions: award shows on in-vehicle screens
Nationwide in-vehicle screen campaigns for Dick Clark Productions’ award shows: the AMAs, ACM Awards, Billboard Music Awards and Streamys.
Read moreWarner Music Group: new releases on in-vehicle screens
In-vehicle screen campaigns for Warner Music Group’s new releases, including a posthumous album from Prince.
Read morePut your message in motion.
Start with your market, your dates, and what you want people to do next.