IN-VEHICLE SCREENS / WARNER MUSIC GROUP

Warner Music Group: new releases on in-vehicle screens

In-vehicle screen campaigns for Warner Music Group’s new releases, including a posthumous album from Prince.

THE OBJECTIVE

Drive purchases of new music releases, including Prince’s posthumous album, and track them back to the campaign.

THE CREATIVE

Music in the back seat.

Warner Music Group ran in-vehicle screen campaigns on Vugo® to promote new music releases, among them a posthumous album from Prince.

Each ad carried a QR code to the release, so a rider could go from the screen to the purchase, and those purchases were tracked to the campaign.

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