Ads on cars are part of the everyday view.
Half of adults had noticed an ad on a vehicle in the past month: as many as noticed a poster, and nearly as many as noticed a digital billboard. A wrap doesn’t wait for people to pass it. It goes to the neighborhoods, venues and routes where they already are, and swarms can bring the cars to one place on a schedule.
Earn the second look.
Taxi and ride-share ads were the least liked of the 18 kinds of advertising in the study, which says as much about the creative people are used to as about the format. One clear visual and a short message, built for recognition at a distance, does better than a crowded panel. See the creative guidance.
Make it about where they are.
More than half of adults say they notice out-of-home ads more when they fit the place they’re in. That’s what TripIntent® does for in-vehicle screens: it puts an ad first when the car’s surroundings match it. And give people the next step: 43% of those who saw an ad with directions went to the business within half an hour.