A new way to reach a market.

Xumo makes streaming TVs, the Xumo Stream Box and the free Xumo Play service, sold through Comcast, Charter and retailers. For eight weeks in the Atlanta DMA it added moving media to the mix, looking for both awareness and direct engagement: people who would remember the brand and people who would go and look it up.

Recall is only the start.

Most out-of-home studies stop at whether people noticed. Xumo’s measured each step after that: awareness, whether people tied the message to the brand, whether they would consider it, and whether they went to the website. Every one moved.

A bar chart of brand lift among people exposed to Xumo’s campaign: ad recall +24%, awareness +21%, message association +18%, consideration +26%, beside a callout that exposed people were 61% more likely to visit Xumo’s website.
Brand lift among people exposed to the campaign. Source: MOOHA, November 4, 2025.

Make the visit easy.

People who saw the campaign were 61% more likely to visit Xumo’s site. Give them a short web address or a QR code on the creative, a landing page built for phones, and UTM tags so the visits show up in your own analytics.

A study you can repeat.

Location-matched brand studies like this one can be set up for a campaign in any market. If you want one, choose the partner before the campaign starts, so the control group is in place from day one.