INDUSTRY RESEARCH / U.S. DEPARTMENT OF TRANSPORTATION, FEDERAL HIGHWAY ADMINISTRATION · 2026

Americans drove 3.32 trillion miles in 2025.

Federal traffic counts: travel on U.S. roads reached 3,323.8 billion vehicle miles in 2025, up 0.9%, the highest yearly total in the series since 2000.

3,323.8 billionvehicle miles traveled in 2025Up 0.9%, or 29.8 billion miles, from 2024

2.29 trillionof them on urban roads and streets

No. 1year in the report’s table since 2000Ahead of 2019’s 3,261.8 billion; 2020 fell to 2,903.6 billion

Industry research, not a Vugo® campaign result. Figures as published by U.S. Department of Transportation, Federal Highway Administration; sources below.

Study: Traffic Volume Trends, December 2025
Who ran it: U.S. Department of Transportation, Federal Highway Administration
How: Hourly traffic counts from more than 5,000 continuous counting locations, applied to the same month a year earlier
Status: Preliminary: compiled with data on hand as of January 28, 2026, and revised as states report
Coverage: All roads and streets in the U.S., rural and urban, every kind of vehicle

WHAT IT MEANS FOR A CAMPAIGN

The road keeps growing.

Travel on U.S. roads has passed its 2019 peak and kept rising: 3.32 trillion vehicle miles in 2025, more than two-thirds of them on urban roads. Media that rides on vehicles goes wherever those miles go.

Plan where the miles are.

Most of the miles are driven in cities and their suburbs. Plan a campaign by market, then use Vugo Planning to choose the neighborhoods, venues and times that matter to you.

MORE RESEARCH

What the studies say.

Every industry study of moving out-of-home on one page, with how each was done.

All research →

PUT IT TO WORK

Plan a campaign people notice.

Start with your audience, your market, and what you want to achieve.

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