The passenger is the audience.
The fewer people who feel they need a car of their own, the more of their time on the road is spent in a car someone else is driving. A passenger has time on their hands and nothing they have to watch. In-vehicle screens put a brand in front of that passenger.
Brands follow the service, not the car.
eMarketer’s report argues that as mobility becomes a service, marketers will think less about the brand of the vehicle and more about the experience people have on the way. That’s the point Rob made when eMarketer interviewed him: read what Vugo told eMarketer.
Read the full report.
Connected Cars 2020 covers much more: connected-car data, voice assistants, the road to self-driving cars and mobility as a service. It’s available to eMarketer subscribers at emarketer.com.