Riders ride more often than you’d think.
A quarter of people who use rideshare ride at least a few times a week. For an advertiser, that’s repeat exposure: the same people back in a car, week after week, in the same city.
Shared mobility is growing.
Rideshare and public transit both rose between the two surveys, while use of a personal vehicle held steady. People are spending more of their time on the road as passengers, which is where in-vehicle screens reach them.