INDUSTRY RESEARCH / AAA FOUNDATION FOR TRAFFIC SAFETY · 2025

The average driver spends an hour a day behind the wheel.

AAA Foundation’s survey of daily driving: the average U.S. driver drives 60.4 minutes and 31.1 miles a day, 96 billion hours a year in all.

60.4 minutesof driving a day, on average, for each driverNo significant change from 2023

31.1 milesdriven a day, over 2.44 trips

96 billionhours spent driving in the U.S. in 2024

2.95 trillionmiles driven, over about 232 billion trips

Industry research, not a Vugo® campaign result. Figures as published by AAA Foundation for Traffic Safety; sources below.

Study: American Driving Survey: 2024
Who ran it: AAA Foundation for Traffic Safety
Sample: About 5,100 people a year from a pre-recruited panel, interviewed online or by phone in English or Spanish
Fieldwork: Interviews spread across every day of the year, 2022 through 2024, weighted to the U.S. population
How: People reported all of their travel on the previous day
Published: December 2025, by Apoorva Hungund and Rebecca Steinbach

WHAT IT MEANS FOR A CAMPAIGN

An hour a day on the road.

The average driver spends an hour a day behind the wheel: more time than many people spend with any single media channel. All of it is spent on the street, beside, behind and across from other cars.

A wrap rides along.

Across the country that adds up to 96 billion hours a year. A vehicle wrap puts a brand into that time in the places a campaign chooses, and Tiles put it on the doors.

MORE RESEARCH

What the studies say.

Every industry study of moving out-of-home on one page, with how each was done.

All research →

PUT IT TO WORK

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Start with your audience, your market, and what you want to achieve.

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