MARKETS / NEW YORK CITY, NEW YORK

Make New York
notice you on the street.

In New York City, Vugo® campaigns run on the outside of the car: full, partial, and Standard Wraps and Tiles, recruited for your campaign in the boroughs you choose and verified from install photos before billing starts.

A wrapped car on a New York streetON THE STREETS OF NEW YORK CITY
VEHICLE WRAPS

Recruited for your campaign,
in New York City.

Vugo recruits drivers for each campaign from the boroughs and neighborhoods you want to reach, has the wraps installed by professional shops, and verifies every car from install photos before billing starts. Wraps and Tiles run two months or more.

  • Full, partial, or Standard Wraps, and Tiles on the door
  • Drivers recruited per campaign, in the areas you choose
  • Installed by professional shops before your flight starts
  • Verified from install photos, with photo proof each month
IN-VEHICLE SCREENS

Not offered in New York City.

Wraps
Recruited per campaign in New York City
Tiles
Two or four door wraps per car, shipped to drivers
Screens
Not offered in New York City
Flights
Wraps and Tiles run two months or more
WHERE TO FOCUS

Areas to plan around.

New YorkNewarkJersey CityElizabethBayonneEast OrangeUnion CityNorth BergenWest New YorkI-95I-278I-495I-78I-678I-295I-2801233455 miN
Map data © OpenStreetMap contributors.
  1. Manhattan

    Midtown, Downtown, and the Financial District: dense office, retail, and visitor traffic all day.

  2. Brooklyn

    From Downtown Brooklyn to Williamsburg and beyond, neighborhoods with their own audiences and routes.

  3. Queens and the airports

    JFK and LaGuardia, and the corridors that carry visitors into the city.

  4. Staten Island

    A commuter borough across the harbor from Manhattan, next to New Jersey, that traditional media buys often skip.

  5. The New Jersey side

    Jersey City and Hoboken, where Vugo built the in-vehicle network for an on-demand transit service in 2022.

MOMENTS TO PLAN AROUND

New York City on the calendar.

Baseball season: Late March–September
Football season: September–January
Basketball season: October–April
Hockey season: October–April
  1. January

    • NRF Retail’s Big ShowJanuaryRetail’s main conference, at the Javits Center.
    • New Year’s Day
  2. February

    • Valentine’s Day
    • The big game
  3. March

    • St. Patrick’s Day
    • Spring break
  4. April

    • Tax Day
  5. May

    • Mother’s Day
    • Memorial Day
    • Graduation season
  6. June

    • Father’s Day
  7. July

    • Independence Day
  8. August

    • US OpenLate August–mid-SeptemberThree weeks of visitors in Queens, from Fan Week to the finals.
    • Back to school
  9. September

    • US OpenLate August–mid-SeptemberThree weeks of visitors in Queens, from Fan Week to the finals.
    • Labor Day
  10. October

    • Advertising Week and Out of Home New YorkOctoberThe industry in town; Vugo has attended both.
    • Halloween
  11. November

    • New York City MarathonEarly NovemberFive boroughs, one route.
    • Holiday seasonLate November–DecemberWindows, markets, and visitors in Midtown.
    • Thanksgiving
    • Black Friday
  12. December

    • Holiday seasonLate November–DecemberWindows, markets, and visitors in Midtown.
    • New Year’s EveDecember 31Times Square and the city’s biggest night.
    • Cyber Monday

In this market Trade shows and conferences Nationwide. Dates move year to year: confirm them before you book a flight.

Plan flights around them in Vugo Planning →

COMMON QUESTIONS

Advertising in New York City.

Can we focus on one borough?

Yes. Wrap campaigns are recruited from drivers who work the boroughs and neighborhoods you choose.

How far ahead should we plan?

Wraps need time to recruit drivers and install before day one, so plan a wrap flight several weeks out — earlier for a big event. Vugo confirms the lead time for your dates when you plan.

How is a campaign here priced?

Wraps and Tiles are priced per car for the flight, with production and installation quoted with it. Every campaign is quoted for its market and dates.

LET’S BUILD YOUR NEXT CAMPAIGN

Put your brand on the streets of New York City.

Share your dates, the areas that matter, and what you want people to do next.

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