INDUSTRIES / CONSUMER PRODUCTS

Be the brand people see
on the way to the shelf.

Wraps and Tiles carry your packaging and your message across the metros you sell in. Screens inside the ride put your product first around shopping, with a QR code to buy online or find a store.

WHY IT WORKS FOR CONSUMER PRODUCTS

Where Vugo® fits.

01

National reach, local streets

Wraps are recruited per campaign in most U.S. metros, so one flight can cover every market on your plan — and stay local in each one.

02

First around shopping

TripIntent® puts your ad first in cars around shopping, and when the driver’s destination is a store. It never shrinks where your ad can play.

03

One scan to buy

Your product page, store locator, or retailer listing becomes the QR code on the ad, with UTM tags so every scan shows up in your own analytics.

04

Launches and seasons on one timeline

Put a product launch, a retail reset, or a holiday push on the same Vugo Planning timeline as your flights.

05

Show up in force

Schedule a swarm and the campaign’s wrapped cars are paid to bring your brand into one place for a set window — outside a launch event, a flagship store, or a sampling stop.

06

Test the creative

Split a screen campaign’s cars across two to four versions of your ad, and keep the one that earns more scans.

FORMATS THAT FIT

Choose your place
in the journey.

See all formats
A headrest screen showing the 4imprint logo and its For Certain tagline
PLANNING A CAMPAIGN

What to settle first.

  • The product or line to lead with
  • The markets on your plan, and any retailer to point people to
  • The dates: a launch, a reset, or a season
  • A product or store-locator page that works on a phone
  • How you’ll judge it: scans, store visits, and sales in your own data
COMMON QUESTIONS

Questions we hear first.

Can we point people to a retailer instead of our own site?

Yes. The QR code can open any page you choose — a retailer’s product listing, a store locator, or your own site — with UTM tags so you can see the scans.

Can we run in many cities at once?

Yes. Wraps are recruited per campaign, so most U.S. metros are possible in one flight; screens are available by market. Share your markets and dates and Vugo confirms both.

How will we know it’s working?

Screen reports show validated plays, QR scans, and when and where your ad played. Wrap reports show install photos, maps, and monthly wrap photos. UTM tags carry every scan into your own analytics.

How is it priced?

Screens are priced per thousand validated impressions; wraps and Tiles per car for the flight. Every campaign is quoted for its format, markets, and dates.

CASE STUDY

C4 Energy: game days at Madison Square Garden

An eight-week moving out-of-home campaign for C4 Energy across New York City, built around Knicks game days at Madison Square Garden. Vugo took part as a member of MOOHA.

Read more
LET’S BUILD YOUR NEXT CAMPAIGN

Put your message in motion.

Start with your market, your dates, and what you want people to do next.

Talk to Vugo
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