Two creatives, one market.
For November and December 2021, Dash ran DashDirect ads (“Actually spend your crypto”) on Vugo® rooftop displays across the Miami market, alternating two eye-catching creatives to build as much awareness as possible.
The campaign ran through Art Basel, which that year was full of crypto, web3 and NFTs, and covered the greater Miami area from Doral, home to one of the largest Venezuelan communities in the U.S., to Miami Beach and up toward Fort Lauderdale.
More impressions than planned.
The plan called for 7.5 million impressions. The campaign delivered more than 10.1 million, which brought the effective cost per thousand impressions well below plan. Read Dash’s own write-up of the campaign, and the 2021 announcement.