Digital advertising has trained buyers to ask an awkward question: how many of the impressions I paid for actually happened? On in-vehicle screens, Vugo answers it with a simple rule. You pay only for validated impressions. Plays we can't confirm are free.

What makes a play "validated"

A screen campaign plays your video in a continuous loop while the car is out working. A play counts as a validated impression when Vugo can confirm it happened on a screen in a vehicle verified to be out on the road.

  • Driver-paired screens are confirmed by comparing the screen's location with the driver's phone.
  • Fleet-installed screens are confirmed by the screen's own location fix.
  • Where a fleet gives us a live dispatch feed, we use its trip boundaries instead.

If a play can't be confirmed, because the screen lost its location, the car wasn't verified as working, or the data didn't line up, it isn't billed.

Served versus validated

Every campaign report shows both numbers, side by side.

A bar chart of daily served plays beside validated plays, with validated plays slightly lower each day, labeled "Unconfirmed plays are free".
Served versus validated, day by day. You pay for the orange bars. Sample data.
  • Validated: impressions confirmed in a working car, with the average per day.
  • Validation rate: validated plays as a share of everything served.
  • Spend: what you've spent, at your rate, on validated delivery only.
  • QR scans: scans of your ad's QR code, each tied to the play that showed it.

The gap between the two lines is plays we couldn't confirm, and you don't pay for them.

Billing that follows the same rule

The billing works the same way. Keep a card or bank account on file and you're invoiced weekly for validated impressions, or prepay and let delivery draw down your balance. Either way, you're only ever charged for validated impressions, and no campaign takes a launch deposit.

Proof of Play: photos from the cars

Numbers are good. Photos are better. Proof of Play lets you ask the drivers enrolled in your campaign for a photo of your ad on the screen.

Three steps: request Proof of Play, enrolled drivers are alerted, and a photo comes back from their next trip.
Proof of Play: photos from the cars on your campaign.

Press Request PoP on your campaign, and enrolled drivers are prompted to take a photo on their next trip. You can send one request every 24 hours, and the photos collect on your campaign page alongside the delivery figures.

Why it matters

Validated impressions change what a CPM means. You aren't paying for files that played somewhere. You're paying for your ad on a screen, in a working car, on the road. That's a number you can bring to a client or a CFO and defend.

See how in-vehicle screens work, read how pricing works, or talk to us about a screen campaign.