Why are Uber Ads a big deal for agencies?
Uber is growing so quickly that their name, which is German for “Super” has become a verb. For example, the phrase I am “Ubering” to the office” or “I will take an Uber” are now as common as taking a bus or the “L” in Chicago. Vugo estimates there are around 300,000 to 400,000 (By our back of a napkin calculations, 362,000) rideshare drivers in the United States, and approximately 1 million drivers globally. Uber has said they are growing at pace of 50,000 new drivers monthly in September of 2014. Which means there are over 2,000,000 trips happening daily on the Uber platform alone in the United States.
(Vugo was previously known as Viewswagen until July 1st of 2015)
What this means for agencies is that, there are 1,460,000,000 possible impressions for a captivated market in the United States. These impressions are validated, and come with a great amount of data regarding the purpose of the captive audiences trip. Brands from pharmaceuticals, consumer package goods, food, brews, finance and retailers should be jumping for joy. Transparent digital outdoor advertising with metrics has arrived. Welcome to a world with Vugo.
Vugo’s competitive advantage comes from our TripIntent™ technology which allows us to craft a custom mix of both relevant content and targeted advertising for each unique audience in the back of your Uber. We take into account a number of environmental signals to determine the purpose of a passenger’s ride. However, It doesn’t matter if that ride is from home to a night on the town, your daily shopping run from work to the grocery store or going to your favorite pub to watch “THE BIG GAME“. We are able to determine both content and advertising which passengers are likely to find most interesting, engaging, and helpful to add the most value to their immediate trip and future purchasing decisions. What’s even better, is that we do this without any user data or information about riders so privacy isn’t an issue.
Vugo isn’t taxi advertising. We are an adtech company.
When people hear about Vugo, their greatest complaint is that they hate Taxi ads, and don’t want to be subjected to them. Let me set the record straight. Vugo is about as far away from taxi advertising as you can be while still displaying ads inside a vehicle.
We are a tech company first, and advertising company second. Vugo is an in-vehicle advertising platform which enables advertisers to compete to display relevant videos and display ads to passengers, based in part on the rider’s purpose of the trip, predefined by our TripIntent technology, advertisers are able to use QR codes, landing pages, text to download, contact forms and tracking phone numbers to measure passenger engagement. In addition to all of the trip data that we are able to collect on an aggregate basis. Vugo ad partner tablets placed inside rideshare and for-hire vehicles to allow Vugo to select and display relevant content and targeted advertising to passengers. Advertisers pay only when a passenger sees an advertisement, there are no reels on Vugo, only real people and real impressions, and ad partners that drive for ridesharing services like Uber or Lyft receive a large portion of the income they generate.
The early bird gets the worm
Vugo is new, so was Uber, so was Google. Early adopters benefit from being the first to market. Don’t let your brands fall behind. Contact us to start a campaign and begin building a relationship with one of the most revolutionary companies to innovate in the outdoor advertising space. Join Vugo in bridging digital and outdoor.