Billboards stay where they're put. Your customers don't. They're downtown at lunch, in the suburbs after school, out on a Friday night, and on the highway in between. The ad that follows them through all of it isn't on a pole. It's on a car.

That's why Vugo is adding vehicle wraps. Vugo has spent years putting brands inside the ride on in-vehicle screens. Now we're putting them on the outside too, on rideshare, delivery, taxi and fleet cars, wrapped for your campaign and driving the streets of your market every day.

The car is the canvas

A wrap turns an everyday car into your brand, seen by everyone it passes: pedestrians on the sidewalk, drivers at the light, people at the curb outside a restaurant or a hotel. Unlike a fixed board, it goes where the day takes it, through the neighborhoods, business districts and nightlife that make up a city.

And because the cars belong to people who drive for a living, your brand is out there for much of the day, not just for the minutes a commuter's car is on the road.

Full or partial

Choose the coverage that fits the message and the budget.

Two panels: on the left a car with a full orange wrap on every panel but the roof; on the right a car with a partial wrap covering the doors and rear, leaving the front in the car's own color.
A full wrap for the most impact per car, or a partial wrap for a bold look at lower cost.
  • Full wraps cover every body panel but the roof. The car becomes the ad, with the most impact per vehicle.
  • Partial wraps cover part of the car, such as the doors and rear, working with the car's own color. They're bold, recognizable, and lower in production cost.

Not just rideshare

Wraps aren't limited to rideshare. Vugo works with the drivers whose cars are on the road the most:

Three panels of wrapped cars: rideshare, across town all day; delivery, from restaurants to front doors; and taxi and fleets, downtown, hotels and airports.
Rideshare, delivery, taxi and fleet drivers can all carry your wrap.
  • Rideshare drivers criss-cross the whole city, from the airport to downtown to the suburbs.
  • Delivery drivers spend their day around restaurants, grocery stores and residential streets, right in the neighborhoods where people live and order.
  • Taxi and fleet operators keep their cars in the busiest districts: downtown, hotels, the airport and event venues.

Each brings your brand into a different part of the city's day. Together, they cover far more of it than any single route could.

Recruited for your campaign

Wraps aren't a fixed inventory sitting on a shelf. For each campaign, Vugo recruits drivers in the market you choose, so the cars carrying your brand are the ones driving where you want to be seen. Then the work happens before day one.

Six steps: plan your market, cars and dates; recruit drivers in your market; design artwork fitted to each make and model; install by a professional wrap shop; verify install photos before billing starts; and run on the road for two months or more with photo proof.
From the brief to the road.
  1. Plan. Tell us your market, how many cars and your dates.
  2. Recruit. Drivers in your market apply to carry your campaign.
  3. Design. Your artwork is fitted to each make and model.
  4. Install. A professional wrap shop applies every wrap.
  5. Verify. Install photos are checked before billing starts.
  6. On the road. Wraps run for two months or more, with photo proof along the way.

Swarms: your cars, where it counts

Sometimes you want your wrapped cars everywhere. Sometimes you want them in one place. With a swarm, you schedule a window at a venue or along a route, and the campaign's wrapped drivers are paid to bring their cars into that zone.

A dashed circle around an event, with wrapped cars gathered inside it and more heading in along dashed paths.
A swarm gathers your wrapped cars at the place and time you choose.

Use it for the moments a city shows up: a product launch, a grand opening, a festival weekend, a game day, a conference. For a few hours, your brand isn't one car on the street. It's the whole curb.

Why brands choose wraps

  • Seen by the whole street. Pedestrians, drivers and people at the curb, all day, in the places your customers already are.
  • Local where you need it. Recruit drivers in the market you choose, from one city to several.
  • On the road for the long run. Two months or more of presence, not a single flight of impressions.
  • Proof built in. Every wrap is verified from install photos before billing starts.
  • Gather on demand. Swarms put your cars at the launch, the event or the venue when it matters most.
  • Inside and out. Pair wraps with Vugo's in-vehicle screens, so the brand people see on the street is the one on the screen inside the ride.

A win for drivers too

Drivers who carry a Vugo wrap earn a monthly payment for the campaign, on top of the driving they already do, and extra when they join a swarm. For rideshare and delivery drivers, it's one more way to make the car pay.

Ready to put your brand on the road? See vehicle wraps or talk to us about your market and your dates. Drivers can apply to carry a wrap.