Vugo
Advertiser Terms & Conditions
Vugo, Inc. · 1161 Wayzata Blvd E, Suite 172, Wayzata, MN 55391 · support@govugo.com
1. Agreement and how it is formed
These Advertiser Terms & Conditions (“Terms“) are between Vugo, Inc. (“Vugo,” “we,” “us”) and the advertiser or agency accepting them (“you,” “Customer,” “Advertiser“).
You enter into these Terms by any of the following:
- accepting them in the Vugo advertiser portal when you submit a campaign;
- executing an Advertising Services Agreement or an Order Form that references them; or
- paying for any Vugo advertising service.
Agency authority. If you accept these Terms on behalf of a client, you warrant that you are authorized to bind both yourself and that client, and “you” means both. You remain jointly responsible for all amounts due.
Versioning. Each version of these Terms carries a version date. When you submit a campaign in the portal, Vugo records which version you accepted, who accepted it, and when. That record governs that campaign. The current version is always published at www.govugo.com/advertiser-terms/, and is indexed with Vugo’s other agreements at www.govugo.com/terms-conditions/.
2. Documents that make up your agreement, and which controls
Your agreement with Vugo consists of these Terms, the Vugo Content Guidelines, the Vugo Privacy Policy, any rate card or pricing presented in the portal at the time you submit a campaign, and any Order Form or Advertising Services Agreement you execute. Where you connect a third-party service to your Vugo account, that service’s own terms govern your relationship with it, in addition to these Terms.
Order of precedence. Where these documents conflict, the following order controls, from highest to lowest:
- a signed Advertising Services Agreement and its Order Form, as to the specific campaign and terms it covers;
- these Terms;
- the Content Guidelines and other policies referenced here;
- pricing and product descriptions in the portal.
A signed Order Form’s negotiated commercial terms — rates, budgets, flight dates, payment timing, credit terms, reporting — control over the corresponding provisions of these Terms for that campaign only. Everything these Terms cover that the Order Form does not address continues to apply. No purchase order, vendor portal terms, or similar form issued by you has any effect, even if signed by Vugo after the date of these Terms.
Self-serve campaigns. If you submit a campaign in the portal without an Order Form, these Terms are the entire commercial agreement for that campaign, including all payment terms.
3. Campaigns, approval, and creative
Submission. You design your campaign in the Vugo portal or through your Vugo representative, provide creative in the required formats, and submit it for approval. You are solely responsible for your targeting decisions and for the content of your advertisements. Failure to supply usable creative may delay your start date.
Approval is discretionary. All campaigns and all creative are subject to Vugo’s approval, which Vugo may grant or refuse in its sole discretion for any reason. Vugo generally applies the Content Guidelines and applicable law, but is not obligated to state a reason for refusal beyond what these Terms require.
Automatic approval. Vugo may, at its discretion, enable automatic approval on an account, in which case campaigns you submit are approved on submission without individual human review, and the charges described in Section 6 are incurred at that moment. Automatic approval may require a separate agreement. Vugo may enable or withdraw it at any time.
Rights in creative. You warrant that you own or have all rights, licenses and permissions necessary to use the creative in advertising, including any music, footage, images, fonts, trademarks and likenesses it contains, and that displaying it on Vugo screens or vehicles will not infringe anyone’s rights. You confirm this separately in the portal before you upload an asset or create one using a connected design tool, and Vugo records that confirmation and its version.
You grant Vugo and its affiliates a non-exclusive, worldwide license to host, reproduce, distribute, display and make derivative works of your creative as needed to deliver your campaign, including technical modifications: resizing, transcoding, re-encoding, and — for vehicle wraps — slight adjustments to artwork so it fits the contours of each vehicle. You approve those wrap adjustments when you accept these Terms at submission.
Rejected creative stays rejected. If Vugo rejects a specific creative asset, approving the campaign later does not revive it. You must submit a replacement.
4. Services you connect
Connecting a service. You may connect a third-party design tool, such as Canva, to your Vugo account. Connecting is optional and you can disconnect at any time.
What you authorise. When you connect a design tool, you authorise Vugo to create designs in your account at that service on your behalf, to read the designs you create for your Vugo campaigns, and to export finished designs into Vugo. Vugo will not use that access for any other purpose.
The account is yours. A design created in your account belongs to you and remains in your account, subject to the terms of the service. Disconnecting does not delete your designs. The licence you grant Vugo in Section 3 applies to a design once you bring it into Vugo as campaign creative, and not before.
Licensing of third-party content. Design tools offer stock content — images, video, fonts, templates — that may require a paid licence. Obtaining those licences is your responsibility and at your cost. Vugo will not export a design carrying content you have not licensed: the export fails and Vugo tells you why, rather than delivering a watermarked or unlicensed advertisement. Your warranty in Section 3 applies to creative made in a connected tool exactly as it does to creative you upload.
Availability. A connected service is operated by a third party. Vugo does not control its availability, pricing or features, and its unavailability is not a failure of the Vugo service.
5. Pricing
5.1 Where rates come from. Rates for each product are presented to you in the Vugo portal at the time you build a campaign, or on your Order Form. Vugo does not publish a public rate card. Rates are confidential information under Section 16, and you may not disclose them to any third party.
Charges may include per-impression rates for digital display, monthly rates per vehicle for wraps, one-time production and installation costs, hourly rates for scheduled sessions, and optional service fees such as design assistance. Which apply depends on the products you select and is shown to you before you submit.
5.2 Rates are fixed at submission. The rates in effect when you submit a campaign are recorded against that campaign and do not change if Vugo later changes its rates. A rate change affects only campaigns submitted after it takes effect.
5.3 Limits. Vugo may set a maximum campaign size for self-serve campaigns in the portal; larger programs are handled by Order Form.
5.4 Taxes. All charges are exclusive of taxes, which you are responsible for.
5.5 Referral commissions. Where you were referred to Vugo under a referral program, or where you refer another advertiser, commissions are calculated on collected revenue at the rate and for the period stated in the program terms at the time of referral — currently a limited period from the referred advertiser’s signup, not an indefinite one. Vugo may change or end any referral program on notice, without affecting commissions already accrued.
6. When you are charged
This section describes the ordinary self-serve flow. An Order Form may state different timing, in which case the Order Form controls.
6.1 Nothing is charged when you submit. Submitting a campaign does not charge you, except the $99 design assistance fee if you request design help, which is billed on submission.
6.2 Production and installation costs are charged when Vugo approves your campaign. For wrap campaigns with a one-time production cost, that cost becomes due at approval — not at installation. Vugo pays the wrap installer in advance, which is why the charge lands there.
At approval, Vugo will either charge a payment method on your account or raise an invoice payable by ACH, wire or check. Larger orders are invoiced rather than charged. If your campaign is declined, you owe nothing and no production charge is made.
Installation is scheduled only after the production charge settles. Approval itself is never reversed for non-payment; installation waits.
If the number of vehicles in your campaign increases after approval, the additional production cost is invoiced separately.
6.3 Monthly wrap charges are billed in advance, subject to a two-month minimum. Wrap charges accrue per installed vehicle, in whole calendar months, beginning when the wrap is installed.
Wrap campaigns have a minimum term of two (2) months per vehicle. If you end a wrap campaign sooner, the two-month minimum is still owed in full. There are no prorated minimums and no exceptions.
There is no pro-rating within a month — a vehicle installed mid-month is charged for that month, and a wrap removed mid-month is not credited for the remainder of that month. Monthly wrap charges are separate from, and additional to, the one-time production cost.
6.4 Digital display campaigns are charged for validated impressions delivered, at the rate recorded against the campaign. How that charge reaches you depends on your account:
- Prepaid accounts — charges are drawn from your balance as impressions are validated. If your balance reaches zero, campaigns are held until you add funds (Section 8.2).
- Invoiced accounts — charges are invoiced weekly for the preceding Monday-to-Sunday period, and collected under Section 7.
6.5 Scheduled sessions (“swarms”). Hours you book are charged when the session is performed, or in advance where Vugo requires it (Vugo may require prepayment for scheduled sessions). Hours booked are owed whether or not you subsequently cancel, unless you cancel early enough for Vugo to withdraw the driver offers before they are accepted.
6.6 Invoices are due 15 days from issue, unless your Order Form states otherwise or the invoice states a different date. Prepaid accounts settle from balance instead (Section 8).
7. Payment methods
7.1 Accepted methods. Vugo accepts credit and debit cards, ACH bank debit, wire transfer, and check. Cards and ACH are processed through Stripe; Vugo does not receive or store your card number or your bank account and routing numbers.
7.2 Payment method fees. Vugo may in future apply a disclosed fee to a particular payment method where permitted by law; any such fee will be shown to you before you pay and will apply only to payments made after it is introduced. No payment method fee applies as of this version.
7.3 ACH bank debit. If you authorize payment by bank debit, you authorize Vugo, through Stripe, to debit the account you designate for the amounts you owe, under the mandate you accept at the time you add the account. You may revoke that authorization by notifying Vugo in writing, which does not relieve you of amounts already owed.
You should understand how bank debits differ from cards:
- A prepaid deposit funded by bank debit is credited to your balance only when the debit succeeds, not when it is submitted. There may be a delay of several business days.
- A bank debit that has settled can still be returned — for insufficient funds, a closed account, or an unauthorized-return claim, which under applicable rules may be made up to 60 days after settlement.
- If a debit is returned after Vugo has credited your balance, Vugo reverses the credit. This may take your balance below zero, and the resulting negative balance is immediately due and payable. It represents money that was spent but never arrived.
- Vugo may decline further bank debits from an account that has returned a payment.
7.4 Vugo is not obligated to extend credit. Vugo may set, reduce, revoke or refuse credit terms and credit limits at any time, in its discretion. Where Vugo has granted invoice terms with a credit limit, Vugo may refuse to approve campaigns that would exceed it.
7.5 Automatic charging. Where you have a payment method on file and automatic collection is enabled on your account, Vugo may charge that method for amounts due, including amounts invoiced in earlier periods. Vugo may make up to three collection attempts per invoice, after which the invoice is marked overdue and handled manually. Vugo may try backup payment methods you have added.
8. Deposits and prepaid balances
8.1 Deposits. You may add funds to your account by card or bank debit, or by arrangement with Vugo for wire, check or ACH handled outside the portal. Individual deposits must be between $1 and $50,000. To limit fraud, Vugo permits a maximum of three card deposits per account per hour; beyond that, contact support@govugo.com.
8.2 How prepaid balances are spent. Charges you incur are drawn from your balance as they accrue. If your balance reaches zero, campaigns are placed on hold and stop serving until you add funds, at which point they resume automatically. A hold is not a termination, and your campaign settings are preserved.
8.3 Prepaid accounts settle from balance. If your account is on prepaid terms, invoices settle from your balance rather than by card charge.
8.4 Balances are not deposits held in trust and do not earn interest.
8.5 Withdrawal. If you have no active campaign, you may request the return of your remaining balance by writing to support@govugo.com. Vugo will return it, less the transaction costs of doing so, by the method you funded it with or another method Vugo agrees, and will record the return against your account.
8.6 Inactive balances. Balances on accounts with no active campaign for an extended period may be subject to handling required by applicable law, including return to you or to the state. Vugo will notify you at the email address on your account before taking any such action.
8.7 Vugo is under no obligation to deliver advertising that would incur charges beyond the funds you have paid in advance or the credit limit Vugo has extended to you.
9. Late payment, disputes, and collection
9.1 Payment when due. You agree to pay all charges accrued against your account on the date they are due.
9.2 Interest. Vugo reserves the right to charge interest on amounts more than 30 days past due at up to 1.5% per month, or the highest rate permitted by law, whichever is lower. Vugo will tell you before it begins charging interest on your account.
9.3 Collection costs. You agree to pay reasonable costs, expenses and attorneys’ fees Vugo incurs in collecting amounts past due.
9.4 Disputing a charge. You must dispute an invoice or charge in writing to Vugo within 30 days of the invoice date. Failure to do so waives your right to dispute it. Disputing a charge does not suspend your obligation to pay undisputed amounts. You are not entitled to set off any amount against what you owe Vugo. Disputes must be raised with Vugo before any chargeback or bank dispute — see Section 13.2.
9.5 Non-payment. Vugo may suspend or stop your campaigns, refuse to approve new ones, and withhold reporting while any amount is past due.
10. Vugo’s right to decline, suspend, or stop a campaign
10.1 Vugo’s right. Vugo may decline, suspend, pause, or stop any campaign, any creative, or any account at any time, with or without cause, and without prior notice where circumstances require. Reasons include but are not limited to: content or legal concerns; a complaint from a driver, fleet, passenger or third party; safety, brand or reputational risk; suspected fraud or invalid traffic; non-payment; a change in a partner’s or platform’s requirements; or platform integrity and operational reasons.
10.2 What you are charged. If Vugo stops a campaign for reasons other than your breach or your non-payment:
- you are charged only for delivery already provided;
- Vugo will credit your account for prepaid amounts corresponding to undelivered inventory; and
- production, printing, installation and removal costs already incurred are non-refundable and are not credited, because that money has already been spent on your behalf.
If Vugo stops a campaign because of your breach or non-payment, amounts already accrued remain payable and no credit is issued.
10.3 Credits, not cash. Remedies under this section are issued as credit to your Vugo account, applicable against future charges. Vugo may, but is not required to, return funds by another method.
10.4 No liability for stopping. Vugo is not liable to you for lost profits, lost sales, wasted production, or any other loss arising from a decision to decline, suspend or stop a campaign under this section, beyond the credit described above.
11. Your right to change or stop a campaign
11.1 Digital display campaigns. You may pause or stop a digital display campaign at any time in the portal. Charges stop accruing when serving stops; amounts already accrued remain payable.
11.2 Wrap campaigns cannot be paused, and carry a two-month minimum. The vinyl is on the vehicle and the driver is still carrying your advertisement. To end a wrap campaign early, contact support to schedule removal.
The two-month minimum in Section 6.3 applies whether or not you end the campaign sooner, and ending a campaign does not prorate or credit the current month. Monthly charges continue for each whole month until the wrap is removed, and removal is scheduled subject to installer and driver availability.
11.3 Scheduled services. Stopping a campaign withdraws outstanding driver offers and cancels future scheduled sessions, but sessions already performed remain payable.
11.4 Changes and cancellations may be made in the portal or by written notice to your Vugo representative.
12. Recurring charges and renewal
This section applies to any Vugo service that renews automatically, including monthly wrap charges, automatic budget refill on digital display campaigns, and any subscription service.
12.1 Consent. Before a recurring charge begins, Vugo presents the renewal terms — what recurs, how often, how much, and how to cancel — in the portal at the point you set it up, and records your acceptance and the version of these Terms in effect. Vugo retains that record.
12.2 Cancellation. You may end any recurring charge using the same account you used to set it up — digital display campaigns and automatic budget refill in the portal at any time; wrap campaigns by ending the campaign in the portal or by written notice, with removal then scheduled under Section 11.2 and monthly charges continuing until removal; any subscription service in the portal where offered or by written notice to support@govugo.com, which Vugo will action within one business day. You never have to call to cancel.
12.3 Price changes. Vugo will notify you at least 7 and not more than 30 days before any increase in a recurring charge takes effect, and will tell you how to cancel before it applies. Rates recorded against a campaign at submission do not change for that campaign (Section 5.2).
12.4 Reminders. For recurring charges with a term of one year or longer, and for any recurring charge where Vugo is required to do so, Vugo will send you an annual reminder of the terms and how to cancel.
13. Refunds
Vugo does not issue refunds for campaigns that have started and were delivered.
If Vugo is unable to fulfil its obligations and deliver advertising you have paid for, Vugo will issue a credit or refund for the undelivered portion only. Any such credit or refund excludes physical production, printing, installation and removal costs associated with your campaign.
Credits are applied to your Vugo account and may be used against future charges.
13.1 Raise disputes with Vugo first. If you believe an amount is wrong, you must raise it with Vugo under Section 9.4 before taking any other step. Most billing questions are resolved quickly.
13.2 Chargebacks and payment reversals. Initiating a chargeback, bank dispute or payment reversal for amounts properly owed under these Terms — rather than raising the matter with Vugo — is a material breach of these Terms. Where that happens, Vugo may:
- suspend or terminate your account and stop every campaign on it;
- refuse to accept future business from you or from any entity you control;
- treat all outstanding amounts on your account as immediately due;
- recover the disputed amount, together with any fee charged to Vugo by the payment processor or card network, plus interest under Section 9.2 and the collection costs and reasonable attorneys’ fees described in Section 9.3; and
- submit delivery records, acceptance records and correspondence to the payment processor, card network or bank in response.
Nothing in this section is intended to limit any right you have under law or under your card network’s rules, and this section does not apply to a chargeback arising from fraud or unauthorized use of your payment method — tell us immediately if that happens.
14. Measurement, delivery and reporting
14.1 What Vugo counts. An impression is counted and billed only when it passes Vugo’s validation checks: the advertisement must have played during an active trip, and the screen’s location must agree with independent location signals — the driver’s paired phone or, where available, trip data from a dispatch or rideshare platform. Impressions that fail validation are not billed to you.
14.2 No guarantee of volume. Vugo does not guarantee any number of impressions, any delivery pace, any audience composition, or any business result. Delivery depends on driver activity, vehicle availability, geography, and passenger volume, none of which Vugo controls. Where an Order Form states a target CPM or budget, that is a target and a cap, not a guarantee of volume.
14.3 Modeled metrics. Some reported metrics are modeled estimates rather than direct counts, and are labeled as such. Do not represent modeled metrics to third parties as measured counts.
14.4 What you receive. Reporting may include impression delivery counts, delivery locations, proof-of-performance photographs submitted by drivers, and campaign heatmaps, at the intervals stated in your Order Form or, for self-serve campaigns, in the portal.
14.5 Your obligations for delivery data. Campaign reporting contains location data and photographs originating from Vugo’s driver and fleet partners. You may use it only to evaluate and optimize your own campaigns. You will not attempt to identify any individual driver, vehicle or passenger from it; combine it with other data for the purpose of doing so; sell, license or redistribute it; or use it to build or improve a competing product or dataset. These obligations survive termination.
14.6 No scraping. You will not use automated means to access, scrape, or extract data from the Vugo platform beyond what the portal and any documented API expressly permit.
15. Your responsibilities and restrictions
You are solely responsible for your use of the Vugo platform. You will not, and will not permit any third party to: submit creative containing malware, spyware or malicious code; breach or circumvent any security measure; reverse engineer, decompile or disassemble any part of the platform, or attempt to discover its source code, algorithms or underlying structure; misrepresent your identity or authority; or use the platform in violation of any applicable law, including advertising, consumer protection, and industry-specific rules governing your product or service.
You are responsible for ensuring your advertising complies with all laws applicable to what you advertise, including any licensing, disclosure or disclaimer requirements. Restricted and prohibited categories are set out in the Vugo Content Guidelines, which form part of these Terms and which Vugo may update. Nothing in the Content Guidelines limits Vugo’s right under Section 10 to decline any campaign or creative for any reason.
16. Confidentiality
Vugo may designate information as confidential, including pricing, rate cards, technical information, product roadmap, promotional incentives, and campaign experiments. You will keep such information in strict confidence and will not disclose it to any third party without Vugo’s prior written consent. This obligation survives termination.
17. Intellectual property
Vugo owns and retains all right, title and interest in and to the Vugo platform, services and software, all improvements and modifications to them, any technology developed in connection with implementation or support, all intellectual property rights in the foregoing, and all data generated by the platform in the course of delivering your campaigns — subject to your ownership of your own creative, including creative you create using a connected design tool, and your rights in campaign reporting under Section 14.
18. Disclaimers
Vugo’s products and services are provided as is. Vugo makes no guarantees or warranties, express or implied. Vugo does not warrant that the services will be uninterrupted or error free, or make any warranty as to results obtained from their use. You expressly disclaim all implied warranties, including merchantability, fitness for a particular purpose, and satisfactory quality. You are responsible for the campaigns and advertisements you design and you accept all associated risk.
19. Limitation of liability
Except as expressly provided in these Terms, neither party is liable for any damages other than direct damages, whether or not that party knew or should have known such damages were possible, and even if direct damages are an insufficient remedy. Neither party may claim indirect or consequential damages, lost profits, or lost sales.
Under no circumstances will Vugo’s aggregate liability to you exceed the amount you paid Vugo in the thirty (30) days before the events giving rise to the claim.
You may not bring a claim more than one (1) year after the events giving rise to it.
20. Indemnification
You will defend, indemnify and hold harmless Vugo, its affiliates, agents, partners, officers, directors and employees from any third-party claim, loss or liability, including costs, expenses and attorneys’ fees, arising out of or related to your use of Vugo’s products and services, your advertising content, or your breach of these Terms — including any claim of trademark or copyright infringement, false advertising, or violation of advertising or consumer protection law. You are also liable for costs, expenses and reasonable attorneys’ fees Vugo incurs in successfully enforcing these Terms.
21. Governing law, forum, and class action waiver
All claims arising out of or relating to these Terms or Vugo’s services are governed by the law of the State of Minnesota, without regard to conflict-of-law rules, and will be litigated exclusively in the state or federal courts located in Hennepin County, Minnesota. The parties consent to personal jurisdiction in those courts.
You expressly waive any right to bring or participate in a class, collective, or representative action against Vugo. This does not limit your ability to bring a claim on an individual basis.
22. Changes to these Terms
Vugo may modify these Terms and the policies they reference at any time. Changes take effect 14 days after posting unless the notice states otherwise, and are not retroactive. Vugo will make reasonable efforts to notify you by email; keeping your contact information current is your responsibility. Vugo will maintain a change log identifying each version and its effective date. Your continued use of Vugo’s services after changes take effect constitutes acceptance. If you do not accept a change, you may stop your campaigns as provided in Section 11.
Changes do not alter the rate recorded against a campaign already submitted (Section 5), and do not apply retroactively to a signed Order Form for its stated term.
23. Miscellaneous
These Terms, together with the documents listed in Section 2, are the entire agreement between the parties on this subject and supersede all prior agreements, written or oral. If any provision is held invalid, illegal or unenforceable, the remaining provisions remain in full force. No failure or delay in exercising any right operates as a waiver of it. You may not assign these Terms without Vugo’s written consent; Vugo may assign them in connection with a merger, acquisition or sale of assets. Neither party is liable for delay or failure caused by events beyond its reasonable control.
Contact. Vugo, Inc., 1161 Wayzata Blvd E, Suite 172, Wayzata, MN 55391 · support@govugo.com
Change log
| Version | Effective | Summary |
|---|---|---|
| 2026-08-31 | 31 Aug 2026 (existing accounts 14 Sep 2026) | Adds Section 4, “Services you connect”, covering third-party design tools such as Canva: what connecting authorises Vugo to do in your account at that service, your ownership of designs created there, allocation of stock-content licensing cost to you, and third-party availability. Adds a flow-down in Section 2 so that a connected service’s own terms govern your relationship with it. Moves the rights-in-creative confirmation in Section 3 from “when you upload each asset” to before you upload an asset or create one using a connected design tool. Confirms in Section 17 that creative you create using a connected design tool is your own. Sections 4 to 22 of the previous version are renumbered 5 to 23; no other wording in them changed. |
| 2026-08-17 | 17 Aug 2026 (existing accounts 31 Aug 2026) | Rewrite. States collect-at-approval for production; adds a two-month minimum term on wrap campaigns; adds Vugo’s right to decline, suspend or stop a campaign, with an account-credit remedy for undelivered inventory; describes ACH acceptance, returns and negative balances; adds recurring-charge and cancellation terms; adds prepaid balance withdrawal; states deposit limits, invoice due dates and billing cadence previously carried only on Order Forms; treats rates as confidential rather than published; adds order-of-precedence for Order Forms; adds obligations on use of campaign delivery data; adds a chargeback clause requiring disputes to be raised with Vugo first, with defined consequences for reversals of amounts properly owed. |
| 2025-06-01 | 2025-06-01 | Prior published version. |