How Vugo is Helping Grow Small Businesses through Rideshare Advertising
As rideshare continues to grow across communities, it has created a new avenue for drivers and advertisers to connect with passengers. Vugo, a leading rideshare advertising platform, helps big brands and small businesses connect with these audiences on digital displays inside of vehicles to build robust passenger experiences.
What Is Vugo?
Founded was in 2015 in Minneapolis, Vugo pioneered in-vehicle digital advertising using its TripIntent AI engine. By analyzing ride data—route, time of day, destination—it delivers location-based, contextually relevant video ads directly to passengers in real time.
Why This Matters to Small Businesses and Major Brands?
- Captive Audience: Rides average 20+ minutes, giving passengers time to engage with content.
- More Engaged Riders: Vugo campaigns report high interaction rates, often as high as 35%, far above standard mobile video engagement rates.
- Geo-targeted Messaging: Ads can spotlight local businesses—restaurants, attractions, events—that resonate with riders during their journey.
- Target Affluent, Mobile Demographic: Many rideshare riders in college towns like Statesboro, or touristic Savannah, command disposable income and influence.
Key Takeaways: How to Launch in South Georgia
- Drivers: Sign up with Vugo, install a tablet, and activate ads. Earnings can supplement your driving income, with minimal effort.
- Advertisers: Work with Vugo’s team or ad agencies to design campaigns aimed at localized zones—airports, campuses, event venues.
- Metrics & Optimization: Use Vugo’s analytics dashboard to track impressions, CTRs, and engagement—adjust content and scheduling accordingly.
Future Outlook 🚀
With more college events, tourist seasons, and businesses popping up, rideshare advertising through Vugo is poised for growth. As self-driving vehicles make their way to Atlanta and eventually outlying regions, South Georgia stands ready to be an early adopter of smart, passenger-centric ad platforms.
Your Move, Let’s Work Together
An advertiser or agency? Reach out to Vugo for a campaign in just about any market nationwide!
